PT Business Development Specialist

Business Development/Marketing Specialist

Visiting Angels is looking for a Business Development/Marketing Specialist to join our team in our Acton, MA office. The Business Development/Marketing Specialist is responsible for generating business from referral sources to meet agency growth and revenue goals.

The ideal person for this position has a dynamic personality and is passionate about sales and marketing. This candidate should have previous relevant experience and be interested in creating great relationships throughout the communities we service. Schedule: Monday-Friday, 20-25 hours/week

Responsibilities:

• Develop and execute marketing plans
• Establish contacts and communicate regularly with those target audiences
• Conduct Care Coordination Meetings to set clients up for services
• Maintain our Social Media accounts and work closely with our SEO and Website Optimizer
• Organize and attend events beneficial for building referral sources
• Evaluate marketing ideas and campaigns for effectiveness
• Conduct market research to ensure we are competitive with rates/pricing
• Source Caregiver candidates within the community by building relationships with referral sources
• Conduct presentations in the community
• Works with the Director of Operations to ensure that the print and online presence of the company is up-to-date and effective
• Reports marketing data, market trends, forecasts, and potential new referral sources during weekly staff meetings
• Work collaboratively with key team members to understand recruitment needs and existing recruitment market environment
• Understand major competitors, wage and benefit offerings, and use that knowledge to differentiate business as the employer of choice
• Maintain professionalism and serve as a strong representative to uphold the business brand, reputation and culture
• Build and maintain relationships with healthcare-related schools and colleges, local community businesses, faith-based establishments, and other pertinent recruitment sources
• Additional duties and tasks as assigned

Requirements:

• Valid driver's license and car insurance
• Degree in Business, Communications, or a related field (preferred)
• Experience with public speaking with demonstrated presentation skills
• Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, scheduling systems and other healthcare industry-related software
• Demonstrate ability to work well with a team and independently
• Ability to form relationships and maintain rapport with community resources
• Ability to listen and communicate clearly, fluently and diplomatically both orally and in writing
• Ability to remain flexible, resilient, calm and maintain a sense of humor in all situations
• Present a well-groomed image that reflects the professionalism of the business
• Ability to plan, organize, prioritize, delegate and accurately complete work activities within deadlines while managing interruptions
• Ability to generate goodwill for Agency with clients, their family members and referral sources. Demonstrate a strong commitment to client service excellence
• Ability to lawfully work in the U.S.
• Home care or elder care experience preferred