Product Marketing Specialist II

Product Marketing Specialist II

As a Product Marketing Specialist II, you will serve as the Product Marketing Lead for the Preclinical business unit. Your role involves developing and executing go-to-market strategies, crafting compelling messaging, and enabling sales efforts to drive pipeline growth and revenue within the Preclinical sector.

Responsibilities

• Build and execute a 6-month rolling marketing roadmap for the Preclinical business unit, aligning with corporate goals and collaborating with BU leadership and SVP Marketing.
• Translate customer problems and capabilities into clear value propositions, solution narratives, and competitive positioning for preclinical/CRO audiences.
• Drive BU initiatives across various channels including landing pages, website updates, email nurtures, webinars, brochures, case studies, conference engagement, and ads.
• Create, maintain, and promote materials to assist sales conversations, including battlecards, one-pagers, pitch decks, case studies, objection handling, and talk tracks.
• Produce competitor briefs and market updates for the BU.
• Conduct win-loss analysis at the BU level, recommend actions to optimize GTM and enablement, and potentially conduct customer interviews in partnership with the SVP.
• Set goals in alignment with the SVP of marketing, track results, iterate on strategies, and communicate performance and learnings for the BU.
• Collaborate with cross-functional teams to manage timelines for BU-related deliverables and ensure quality and brand alignment.

Essential Skills

• 36 years of experience in B2B product/solutions marketing or a closely related role.
• Experience in MedTech, drug development, and preclinical or clinical research services.
• Demonstrated ownership of GTM plans and multi-channel campaigns from brief to launch to measurement.
• Excellent written communication and editorial judgment.
• Strong stakeholder management skills.
• Analytical mindset with comfort in setting goals and making data-driven recommendations.
• Proficiency in Google Analytics 4, HubSpot, and project management skills in an agile environment.

Additional Skills & Qualifications

• Experience in a Preclinical and/or Clinical Research (CRO) setting.
• Familiarity with SEO/SEM fundamentals.
• Proficiency in PowerPoint, Digital Marketing, Clinical Research, Preclinical, Power BI, Looker Studio, Adobe Creative Cloud, Canva, Smartsheet, and Asana.
• Experience with Looker Studio or Power BI for reporting navigation.
• Webinar program management experience.
• Familiarity with Adobe Creative Cloud for asset reviews.

Work Environment

This is fully remote opportunity with a strong preference for east coast based locations.

Job Type & Location

This is a Permanent position based out of Raleigh, North Carolina.

Pay and Benefits

The pay range for this position is $69900.00 - $99900.00/yr.

Company benefits will be provided.

Workplace Type

This is a fully remote position.

Application Deadline

This position is anticipated to close on Sep 30, 2025.

About Aston Carter

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing double diamond winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.