Product Manager II - MarTech

Overview

Product Manager II - MarTech at Gap Inc. Join to apply for the Product Manager II - MarTech role at Gap Inc.

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. Gap inspires the world to bring individuality to modern, responsibly made essentials.

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.

The Role

As a Product Manager II, you will play a critical role in shaping and delivering personalized customer offers and engagement strategies that power our iconic brands—Gap, Old Navy, Banana Republic, and Athleta. As part of the Marketing Technology (MarTech) team, you will focus on creating and delivering customer-facing offers and engagement strategies across site, mobile app, and marketing channels.

The Product Manager II will drive Gap Inc personalized offer strategy and execution by:

• Shaping and delivering an offers strategy that advances brand and loyalty objectives while leveraging and complementing other MarTech capabilities such as personalization and campaign execution
• Determining how customer shopping behavior and profile attributes guide the delivery of personalized promotion codes, ensuring the right offers reach the right individuals

You will partner with brand, marketing, loyalty, pricing, and engineering teams to define the customer offers roadmap, translate business needs into actionable product requirements, and deliver seamless experiences across site, mobile app, and marketing channels. You will be responsible for both strategic vision and end-to-end delivery: from building segmentation to leading offer launch planning, testing, and rollout of new capabilities. Success requires strong analytical and communication skills, as well as the ability to bridge technical and business perspectives. You will need to influence across functions, debate solutions with technical teams, and represent complex concepts in ways that are actionable for non-technical stakeholders. This role also provides the opportunity to leverage AI tools to streamline documentation and accelerate delivery.

If you are excited by the challenge of bringing innovative, personalized, and scalable offers to life—and thrive in a highly collaborative, cross-functional environment—this role offers the chance to make a significant impact on how millions of customers engage with our brands.

What You'll Do

• Partner closely with brand and business stakeholders to define customer offers roadmap and capabilities, desired business outcomes, and optimal experiences across site, mobile app, and marketing channels
• Collaborate to design and execute strategies that drive engagement and conversion while aligning with the overall product vision and value proposition
• Build strong cross-functional relationships across brand/business, technical, and product management teams, advocating for the integration of offers into broader business strategies
• Work with loyalty, pricing, e-commerce, mobile app, and other product teams to ensure seamless integration and execution of targeted offers across channels and experiences
• Author clear business and product requirements – including utilization of AI acceleration tools to streamline artifact creation – and maintain a prioritized offers backlog
• Collaborate on the design and implementation of complex customer capabilities in partnership with engineering teams
• Demonstrate strong communication skills to articulate business needs, functional capabilities, and technical concepts across various levels of cross-functional stakeholders
• Drive end-to-end project planning, testing, and rollout of customer offers, including development of integrated project plans, coordination of UAT and QA cycles, and management of cross-functional dependencies
• Influence engineering teams, weigh trade-offs, and translate technical concepts for non-technical audiences
• Apply analytical skills to assess complex situations, interpret data, make judgments, and recommend solutions
• Identify, measure, and report results to validate strategy and inform continuous improvement
• Organize and lead ongoing brand-focused Product Working Groups to drive alignment and advocacy for new opportunities across MarTech
• Experience with promotional programs from strategy development through tactical execution is a strong plus

Qualifications and Skills

• Experience in designing, developing and implementing platforms, APIs, and/or complex customer capabilities
• Experience working with large software engineering teams both within and outside of your domain
• Demonstrate technical acumen; ability to influence and debate solutions with technical team members, and to represent technical concepts to non-technical stakeholders
• Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
• Understanding of concepts and procedures specific to own subject area

Benefits

• Merchandise discount for Gap Inc. brands
• Competitive Paid Time Off
• Volunteer time off
• Extensive 401(k) plan with company matching
• Employee stock purchase plan
• Medical, dental, vision and life insurance

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We recruit, hire, train and promote qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received awards for our commitment to equality and will continue to foster a diverse and inclusive environment of belonging.

Salary Range: $139,500 - $184,900 USD. Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Additional

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Product Management and Marketing

Industries: Retail

Note: This description reflects current responsibilities and requirements and is subject to change. We are not including extraneous job board postings in this refined version.