Product Manager, Apple Ads Auctions

Product Manager, Apple Ads Auctions

New York City, New York, United States

Software and Services

Posted: Jun 24, 2025

Role Number: 200610142

At Apple, we focus deeply on our customers experience. Apple Ads brings this same approach to advertising, helping people find exactly what theyre looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: we respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizesfrom small app developers to big, global brands. Because when advertising is done right, it benefits everyone. Were looking for a world-class Product Manager to spearhead our auction strategy and maximize advertiser value, end-user experience, and platform monetization for sustained marketplace growth. If youre passionate about using data-driven insights to shape product strategy and thrive in a high-accountability, fast-paced environment, we want you! The ideal candidate has expertise in ad optimization, including auction, ranking, pricing, and inventory allocation algorithms. In addition, the ideal candidate excels at defining success metrics, tracking post-launch progress, and crafting long-term improvement strategies. We are seeking an analytical and proactive Product Manager to establish a framework for making effective business tradeoffs and collaborate with engineering teams to develop, test, and launch innovative products and features aligned with these tradeoffs.

- Define product success criteria, establish a framework for making business tradeoffs, and develop strategy to drive sustainable improvements to marketplace health by balancing business, advertiser, and user needs.

- Collaborate with business, sales, and product teams to understand business goals and specific customer segments needs.

- Define the product vision, breakdown complex problems into creative, short-term and long-term solutions, and take ownership of prioritizing and driving quarterly improvements to key business metrics.

- Formulate clear and measurable hypotheses for how to improve success metrics, work with engineering and data science teams to test hypotheses, and make decisions based on experiment results.

- Collaborate with engineering and data science teams (including Ad Serving, Experimentation, and Privacy) to develop, launch, evaluate, and improve ranking, pricing, and inventory allocation algorithms.

- Produce high-quality 1-pagers, product requirements, and presentations, to convey opportunity areas, experiment results, recommendations, and product strategy to cross-functional teams and leadership on a regular basis.

Minimum Qualifications

• Product Management experience.
• Proven experience in defining measurable and interpretable success metrics and rallying cross-functional teams to achieve them.
• Strong track record of collaborating with engineering and data science teams to develop, launch, and improve products.
• Customer-centric attitude, with the ability to define and prioritize use cases and customer objectives.
• Strong proficiency in SQL and experience in analyzing complex, large-scale data sets to form hypotheses, evaluate experiment results, justify product opportunities, and measure success.
• Exceptional written and verbal communication skills, with the ability to clearly and concisely convey results and opportunity areas to cross-functional teams and leadership.
• Ability to work in a fast-paced environment with a high degree of ownership and accountability.
• Bachelors degree in a relevant field or equivalent experience.

Preferred Qualifications

• 3+ years of Product Management experience, preferably in search or digital advertising technologies.
• Experience working on auction, ranking, pricing, and/or yield management systems.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $212,000 and $318,400, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apples discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apples Employee Stock Purchase Plan. Youll also receive benefits including: comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expensesincluding tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.