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Power Equipment Sales Specialist

Rural King

Company : Rural King

Location : Mt Vernon, OH, 43050

Posted Date : 5 October 2025

Job Details

Power Equipment Sales Specialist

The purpose of a Power Equipment Sales Specialist is to provide outstanding customer service with a focus on meeting and exceeding sales forecasts in all Power Equipment departments. This position must demonstrate extensive knowledge of power equipment, a strong understanding of the retail financing process, knowledge of competitive product offerings, and have experience with relationship building and closing sales. The applicable product classes this position would focus on include, but are not limited to: Tractors, Tractor Attachments & Implements, Zero-Turn and Riding Lawn Mowers, Utility Trailers, UTVs, and all related accessories and parts. As the Power Equipment Sales Specialist, you will be the direct point of contact for all the customer's power equipment needs for the whole life cycle of their equipment (sales, service, warranty, etc.)

Responsibilities:

  • Provide excellent customer service by helping potential customers find power equipment products that match their specific applications and needs.
  • Ensure that equipment displays, and signage are set correctly and maintained to optimize sales.
  • Follow the Outdoor Merchandising Guide to its entirety, to ensure that all products are set and maintained to company standards.
  • Conduct power equipment demonstrations when necessary.
  • Assist customers throughout the retail financing process and ensure all requirements are met prior to the release of the tractor.
  • Manage the ordering of many types of Power Equipment for store stock as well as customer special orders.
  • Assist with receiving, moving, and displaying power equipment products.
  • Conduct pre-delivery-inspection (PDI) processes when receiving and selling any applicable equipment.
  • Coordinate the delivery of equipment products to customers as needed.
  • Maintain Salesforce system with current customer information throughout the whole life cycle of the equipment.
  • Maintain accurate tractor inventory in both the store inventory systems and the Salesforce system.
  • Coordinate service and repair of items with the RK mechanics, parts department, and mobile technicians.
  • Assist customers and store mechanics with repair documentation in the Salesforce system, including creating cases, creating parts requests, completing work orders, and finalizing the warranty claim process.
  • Ensure the safe use and proper maintenance of equipment & tools.
  • Cross train other associates within the store to assist power equipment customers.
  • Assist in maintaining the cleanliness of the outside of the store, as well as the entire shop work area.
  • Use general office equipment regularly, specifically the ability to frequently operate a keyboard to enter in information.
  • Participate in cross-training for flexibility in various departments and responsibilities.
  • Stay current on the latest developments.
  • Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
  • Demonstrate behaviors that exemplify Rural King's Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
  • Perform other duties as assigned.

Essential Qualities for Success:

  • Possess exceptional customer service skills and a desire to help others.
  • Expert knowledge and operational experience with power equipment.
  • Results oriented with retail sales experience.
  • Excellent interpersonal skills, including the ability to build rapport, listen actively, and communicate effectively with a diverse range of individuals.
  • Excellent verbal and written communication skills to convey ideas, instructions, and information clearly and concisely.
  • Proven track record of successfully adapting to new environments, responsibilities, and activities.
  • Ability to work independently without supervision.
  • Strong background with using electronic equipment, including tablets, computers, and online applications.
  • Ability to interact with the team in a fast-paced environment, remaining flexible, proactive, resourceful, and efficient.
  • Strong communications (written, oral and interpersonal skills).
  • Ability to access and use the in-store computer, scanning system, and wireless handheld unit.

Physical Requirements:

  • Ability to stand and/or walk for extended periods.
  • Repetitive wrist movements on keyboard.
  • Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31-50 pounds intermittently.
  • Skill to effectively communicate verbally with others, both in-person and via electronic devices.
  • Ability to use a ladder, pallet jack, and/or forklift.
  • Close vision for computer-related activities.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

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