Pharmacy Marketing Representative

Pharmacy Marketing Representative

This position for WVUH Specialty Pharmacy & Home Infusion (WVUHSPHI) will be responsible for the promotion of WVUHSPHI clinical, operational, and business service offerings to WVUHS community hospitals, clinics, and providers. The Pharmacy Marketing Representative will prioritize and develop a strategy for WVUHSPHI growth through the engagement of department leadership, clinic staff, hospital administration, and other key stakeholders throughout the health system. They will form relationships and bring value in the form of marketing, integration awareness, streamlined communication processes, and educating on patient centered outcomes research opportunities. The Pharmacy Marketing Representative will be responsible for increasing referral rates to WVUHSPHI and thus contributing to the overall growth in revenue and volume for the department and organization.

Minimum Qualifications:

• Education, Certification, and/or Licensure: Bachelor of Science in related field
• Experience: Two (2) years' of healthcare related sales experience

Preferred Qualifications:

• Education, Certification, and/or Licensure: Bachelor of Science in Sales or Marketing
• Sales Certification
• Experience: Five (5) years' experience in healthcare related sales

Core Duties and Responsibilities:

• Establishes department growth strategy for Chief Pharmacy Officer, AVP, and department leadership
• Identify areas of opportunity using data analysis as it aligns with the mission and vision of the organization
• Develop clinic and entity leadership relationships through education at routine visits and meetings
• Serve as liaison between department leaders and clinic staff
• Present strengths, weaknesses, opportunities, and threats to department leadership
• Track and present monthly successes in addition to quarterly and annual goal progression
• Meet with department leadership on a routine basis or as needed
• Attend organizational meetings as a subject matter expert in marketing, revenue growth, and capture opportunity
• Coordinate with legal, compliance, analytics, and regulatory teams on a routine basis and as needed
• Work with department leaders to understand patient/caregiver needs and assist with patient engagement strategy
• Coordinate provider satisfaction surveys on annual basis or as needed
• Assist with department leadership and accounting with budget planning and forecasting as it aligns with system growth
• Work to achieve all personal or organizational goals assigned
• Participates in all pharmacy strategy related meetings
• Assists in quality improvement initiatives as it relates to services offered, opportunity, and capture
• Develops or revises the department marketing strategy for providers/clinics
• Coordinates with department Outcomes, Compliance, and Market Access roles regarding departmental and organizational strategy
• Addresses clinic complaints with department leadership in a timely manner
• Provides input for enhanced workflow opportunities as it relates to technology enhancement, communication, or other services needed
• Understands and summarizes limited distribution and/or limited payer network inclusion or exclusions to clinics
• Provides Clinics and entity leadership with current industry related information
• Attends local, regional, and national conferences as required
• Maintains a comprehensive understanding of the 340B Drug Discount program in addition to assisting with compliance of program
• Provides education to staff and assists department committees with projects, procedures, and policies

Physical Requirements:

• Prolonged sitting or standing

Working Environment:

• 50-75% travel to WVUHS clinics
• 25-50% office or cubicle environment
• 25% remote work possibility

Skills & Abilities:

• Must be able to use computers and software applications
• Knowledge of medication labeled indications
• Knowledge of rules, policies and regulations related to the disbursal of pharmaceutical drugs preferred
• Knowledge of clinical procedures or operations
• Must be able to work with multiple demands
• Must be able to work accurately, efficiently, and safely in a fast-paced environment
• Must be polite and respectful when communicating with staff, physicians, patients and families
• Must approach interpersonal relations in a positive manner
• Must demonstrate flexibility to meet the needs of department or hospital in regard to changes in work volume, planned change, scheduling changes and emergency call-backs (i.e. weather or disaster)
• Must be able to communicate effectively verbally and in writing and place high emphasis on customer service

Scheduled Weekly Hours: 40

Shift: Day (United States of America)

Exempt/Non-Exempt: United States of America (Exempt)

Company: WVUH West Virginia University Hospitals

Cost Center: 233 WVUH Specialty Pharmacy

Address: 3040 University Ave Morgantown West Virginia

Equal Opportunity Employer

West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.