Marketing Manager

Marketing And Sales Representative

To sell and market urgent care medical services to local businesses, physicians, and consumers. The main focus will be to grow the patient counts per day, increase the number of local businesses using our services, and brand American Family Care to the consumer through marketing and sales events.

Responsibilities

• Increase the total number of patients per day
• Develop strategies to increase market awareness of AFC urgent care and occupational health services in the local area
• Develop definitions of target markets, business opportunities, and customers through data mining, research, and experience
• Represent the company through calling on local businesses, medical practices, presentations, or industry events and assume full accountability for the ongoing management of these opportunities
• Other duties and responsibilities as assigned
• Create, organize and manage community events to increase local awareness
• Develop and execute marketing strategies tailored to urgent care and healthcare services
• Design and implement advertising campaigns specific for Urgent Care including DOT physicals and workers' compensation services. Utilize and manage a pipeline system to track leads, conversions, and measurable results
• Create, manage, and optimize campaigns across digital, social, and traditional platforms. Build and maintain strong community and business relationships to increase brand awareness
• Monitor and report on key performance indicators (KPIs) to measure effectiveness of campaigns
• Collaborate with leadership to align marketing efforts with business goals

Qualifications

• Bachelor's degree or relevant education
• Successful experience developing, implementing, and achieving results with sales and marketing strategies
• Ability to conduct face to face sales appointments, cold and warm calling, including but not limited to direct-to-consumer, business, and physicians
• Strong organization and communication skills
• Possess the skills to be independent, motivated, and results-driven in establishing new business, following through with communication with all accounts, and being held accountable for the growth of business
• Proven track record of marketing success with measurable results (portfolio or case studies preferred)
• Understanding of marketing strategies specific to healthcare/urgent care (required)
• Knowledge and experience in DOT and workers' comp advertising
• Medical knowledge or healthcare marketing background (preferred)
• 1-2 years of experience in marketing, advertising, or related field
• Skilled in using pipeline tools and CRM systems for tracking campaign performance
• Strong communication, project management, and organizational skills
• Ability to work independently under a project-based structure

PS: It's All About You! American Family Care has pioneered the concept of convenient, patient-centric healthcare. Today, with more than 250 clinics and 800 in-network physicians caring for over 6 million patients a year, AFC is the nation's leading provider of urgent care, accessible primary care, and occupational medicine. Ranked by Inc. magazine as one of the fastest-growing companies in the U.S., AFC's stated mission is to provide the best healthcare possible, in a kind and caring environment, while respecting the rights of all patients, in an economical manner, at times and locations convenient to the patient.

If you are looking for an opportunity where you can make a difference in the lives of others, join us on our mission. We invite you to grow with us and experience for yourself the satisfying and fulfilling work that the healthcare industry provides.

We are an Equal Opportunity Employer.