Marketing Manager

Marketing Manager

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering an end-to-end solution across all areas of venue operations and revenue generation for many of the world's most iconic brands and venues.

Legends brings a 360-degree, data-driven approach across planning, sales, partnerships, hospitality, and merchandise, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 400+ arenas, stadiums, convention/exhibition centers, and performing arts venues globally.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

The Role

The Marketing Manager is responsible for creating, directing, and implementing sponsorship and marketing programs for the facility. This position manages, supervises, and coordinates the Convention Center's marketing department and Complex wide branding, which includes marketing, brand management, communications, public relations, community engagement, advertising purchasing, and budget management. The role also oversees social media and website management and creates and implements marketing strategies to increase venue awareness.

Essential Duties and Responsibilities

• Communicates with outside advertising agencies on ongoing campaigns. Writes and prepares copy for print/radio/TV spots. Places advertising for event marking.
• Prepares and disseminates company event and press releases.
• Coordinates promotions and special events with event promoters and facility personnel.
• Prepares copy and layout for company newsletter.
• Work with Visit Cincy to align strategies to market the convention center and destination.
• Assists with the management, development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
• Works in conjunction with the Director of Sales and Marketing and Sales staff in the planning and execution of events.
• Works with facility and the CVB to coordinate promotional and marketing efforts. Supervises marketing efforts.
• Plans and conducts market research to identify opportunities for increased sales.
• Provides post-event reports, analysis, and regular status reports on marketing programs.
• Develop, create, implement, and manage marketing and communication strategies for the Convention Center and The Complex.
• Collaborates with the director of sales on fiscal year sales and marketing plan and budgets.
• Provide development oversight of marketing operations procedures.
• Plan and implement sponsorship opportunities, client gifting programs, and client event/engagement initiatives as needed.
• Research the local community to identify partnerships for client gifts that highlight the destination.
• Implement a digital marketing communication plan for the convention center.
• Create and maintain digital content for multiple platforms including website, social media, and email communications.
• Manage photo and video libraries.
• Determining editorial changes, layout, graphics, and/or video for communications and advertising.
• Collaborating with consultants to refine creative concepts for multimedia campaigns.
• Write project scopes for marketing and communications projects, manage the RFP/RFQ process, and work with vendors to deliver work within contract terms and budget.
• Directly supervises employees and interns in the Marketing Department.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Associate degree or equivalent from two-year college in Marketing, Public Relations, or Journalism preferred.
• Previous experience/internship in Marketing, Public Relations, Journalism, or related industry experience (i.e., advertising agency, radio/television) required or equivalent combination of education and experience.
• Ability to work flexible hours, including nights, weekends, and holidays in addition to normal business hour as needed.
• Must have high standards, professional attitude, and appearance.

Skills and Abilities

• Excellent written and verbal communication skills required.
• Basic understanding of demographics and media buying ability.
• Experience using Adobe Creative Suite, Microsoft 365, Sprout Social, Monday.com, Dropbox, Showtime CMS, a DSLR camera, and social media (LinkedIn, Instagram, Facebook).
• Project management principles.
• Principles and practices of effective oral presentations.
• Planning and implementing marketing, communications, and promotion strategies.
• Managing social media and digital marketing assets including website.
• Coordinating deadlines, prioritizing work demands, and assigning/monitoring work performed.
• Researching industry trends, solutions, and best practices.
• Evaluating program measures and outcomes.
• Knowledge of database software, spreadsheet, graphics, and word processing software.

Compensation

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.