Marketing Communications Specialist

Job Title

Essential Functions:

Social Media:

Develop and execute social media strategies to enhance brand awareness and engagement.

Create, curate, and manage all published content (images, video, written) across social media platforms.

Monitor and respond to social media interactions promptly and in a way that reflects our brand voice.

Analyze social media metrics to track the effectiveness of campaigns and adjust strategies as needed.

Collaborate with the marketing team to integrate social media campaigns with other marketing efforts.

Stay updated on the latest social media trends and incorporate them into our strategy to keep our content fresh and relevant.

Public Relations:

Develop and implement public relations strategies to promote a positive brand image.

Write, proofread, and distribute press releases, media alerts, and other PR materials.

Build and maintain relationships with key media contacts, influencers, and stakeholders.

Coordinate and manage media visits, press events, and interviews.

Respond to media inquiries promptly and professionally.

Work with internal teams to ensure consistent messaging across all communication channels.

Assist in crisis communication management to protect the brand's reputation.

Advertising:

Partner with advertising team to execute campaigns across various channels, including print, digital, and broadcast media.

Collaborate with the creative team to produce compelling advertising materials that align with the brand's voice and objectives.

Communication:

Write, proofread, and edit various forms of communication, including press releases, newsletters, internal communications, and marketing materials.

Ensure consistent messaging across all communication channels and maintain the brand's voice and tone.

Collaborate with other departments to ensure alignment of communication efforts with overall business goals.

Web Management:

Oversee the maintenance and update of web content for the brand's website.

Ensure all web content is aligned with the brand's messaging and objectives.

Signage:

Develop and manage digital and print signage strategies to ensure consistent branding across the property.

Coordinate with design and production teams to create and update signage materials.

Ensure signage placement aligns with marketing and operational goals.

Monitor the effectiveness of signage and adjust as needed to improve visibility and impact.

Ensure all signage meets corporate quality standards and brand guidelines.

Events:

Provide onsite support for PR/Media events as required.

Additional Responsibilities:

Support the marketing team in developing and executing comprehensive marketing campaigns.

Prepare and present reports on social media, highlighting key insights and recommendations.

Collaborate with other departments to ensure alignment of marketing efforts with overall business goals.

Stay informed about industry trends and best practices to continuously improve our marketing and communication strategies.

May perform other duties as assigned.

Qualifications:

Bachelor's degree in marketing, Communications, Public Relations, or a related field.

Proven experience in social media management, public relations, advertising, communication, web management, and signage.

Excellent writing, editing, and communication skills.

Proficient in social media management tools, analytics platforms, web content management systems, and signage software.

Ability to work independently and collaboratively in a fast-paced environment.

Strong organizational skills and attention to detail.

Creative thinker with a passion for storytelling and brand building.

Work Environment:

This position will require work outside regular business hours to attend events and manage PR activities.

Occasional travel for event support.