Manager, Paid Search

Manager, Paid Search

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

We are passionate about high performance living and we practice what we preach investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what's new, what's now, what's next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

The Paid Search Manager is the internal channel owner for paid search. This role sets the strategy and roadmap, leads our agency to execute with excellence, and closes the loop between creative, landing experiences, and performance. You will define the testing agenda, challenge partners with insights and new ideas, and own the measurement plan and performance narrative for SEM in partnership with Marketing Analytics.

The ideal candidate brings hands-on experience managing SEM budgets at scale, a strong understanding of search engine algorithms, and a track record of delivering measurable performance improvements through paid search.

Responsibilities

• Set SEM objectives/OKRs, portfolio strategy (brand vs. non-brand, conquest, geo), and surfaces (Search, PMax/Demand Gen/YouTube Search as appropriate).
• Develop briefs and SLAs, prioritize the backlog, enforce QA standards and naming/UTM governance, lead weekly WIPs/QBRs, and hold the agency accountable for learnings, velocity, and outcomes.
• Build bottoms-up forecasts and scenario plans; manage pacing and reallocation to hit CPL/CPA/ROAS/payback goals in partnership with Growth, Finance, and Marketing Analytics.
• Own a structured test-and-learn program (creative, query strategy/negatives, bidding/tROAS/tCPA, audience signals/first-party uploads, PMax vs. Search splits, brand incrementality) with clear hypotheses, guardrails, and roll-out plans.
• Define the SEM measurement plan (conversion taxonomy, offline conversion import where relevant, consent-aware tracking, UTM standards). Partner with Marketing Analytics to build dashboards/scorecards and deliver crisp weekly/monthly readouts and recommendations.
• Translate query and auction insights into briefs for ad copy/extensions and partner with Web/App on landing page alignment and CRO; close the loop on what creative/LPs actually moved results.
• Partner with Data and Marketing Analytics to validate pixels/tags and server-side conversions.
• Manage Google/Microsoft reps and relevant tech partners; pilot new betas responsibly and bring back structured learnings.
• Ensure privacy-safe targeting and consent alignment (GDPR/CCPA), uphold brand guidelines in copy and query strategy.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 46+ years managing SEM at scale (in-house or agency) with clear ownership of strategy, budgets, and outcomes.
• Mastery of Google Ads (and Microsoft Advertising): RSAs, Smart Bidding (tROAS/tCPA), audience layering, query/negative strategy; familiarity with Performance Max/Demand Gen and Shopping where relevant.
• Proven agency leadership: setting SLAs, QA standards, test roadmaps, and driving accountability to results.
• Strong analytics fluency: GA4/Adobe (or similar), Looker/Tableau/Power BI; comfort partnering with analysts and speaking to CPL/CPA/ROAS/LTV.
• Demonstrated experimentation rigor (incrementality/holdouts when feasible) and the ability to turn results into clear business recommendations.
• Excellent communication and performance storytelling skills for executive and cross-functional audiences.
• Familiarity with privacy-safe measurement (consent modes, server-side conversions) and UTM/naming governance.

Pay Transparency: Min $115K - Max $130K

Additional Information

As a member of the Equinox team you will receive: competitive salary, benefits, and industry leading commission opportunities for club employees; complimentary club membership; perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop.

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.