Manager, Growth Marketing & CRM

POSITION SUMMARY/RESPONSIBILITIES

As a member of the digital marketing team, the Growth Marketing & CRM Manager will oversee the strategy, execution, and optimization of our Customer Relationship Management (CRM) platform to enhance patient engagement, retention and service-line growth. This role is responsible for developing data-driven, automated campaigns that deliver timely, relevant, and personalized communications across email, SMS and other digital channels. The CRM Manager will leverage AI, predictive modeling and advanced audience segmentation to improve targeting and campaign effectiveness. Working closely with the Corporate Communications & Marketing department, digital team and other departments, this role ensures that patient communications are consistent, efficient and aligned with organizational goals. The CRM Manager will also lead reporting and analytics efforts, ensuring data accuracy, CRM platform health and actionable insights that support data-driven decision-making.

EDUCATION/EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business, Analytics, Information Technology, Data Science, or a related field.
• 5+ years of experience managing CRM platforms, marketing automation, or lifecycle marketing campaigns. Health care experience preferred.
• Hands-on experience with CRM tools (e.g., Salesforce Marketing Cloud, HubSpot, or similar). Experience with WebMD Ignite Growth Platform and/or Eloqua Marketing Automation preferred.
• Strong understanding of patient engagement, HIPAA compliance and digital marketing best practices.
• Data-driven mindset with experience analyzing and reporting on campaign performance and ROI.
• Excellent project management skills and ability to collaborate with cross-functional teams.
• Self-motivated with a problem-solving mindset and willingness to take initiative
• Strong written and verbal communication skills, with the ability to translate complex data into clear insights.
• Strong analytical skills with the ability to interpret data and identify actionable insights.