Local Performance Marketing Manager

Local Performance Marketing Manager

The Local Performance Marketing Manager will play a key role in developing individual and regional performance focused marketing campaigns for European Wax Center (EWC) locations, driving center growth through guest acquisition and retention.

A Day in the Life

• Act as the driver and strategic lead for local performance marketing efforts in respective support region/groups, with a heavy focus on paid digital media (Google and Meta) and ground marketing activations that directly impact guest acquisition and retention.
• Serve as a trusted consultant to franchisees and regional support teams; identifying opportunities, defining objectives, and aligning KPIs for individual center and regional growth.
• Partner closely with franchisees and their teams to build high-performing marketing plans that reflect brand standards while addressing local market needs.
• Provide guidance, alignment, and accountability to stakeholders on center controllable traffic drivers, including performance media, referrals, guest retention, and guest contactability growth, ensuring these levers are optimized alongside marketing efforts.
• Guide and train franchisees and center teams on how to execute effective local marketing, from digital media optimizations to in-market events and community engagement.
• Act as a liaison between EWC franchisees and agency partners to develop and execute local marketing plans.
• Regularly review and provide performance data, translating results into actionable recommendations for campaign optimization, spend allocation, and ROI improvement.
• Proactively identify trends, competitive movements, and emerging opportunitiesadvising on new strategies to boost visibility, conversions, and retention at the local level.
• Collaborate with internal teams and agency partners to execute campaigns seamlessly while ensuring timely, data-backed reporting and follow-up.
• Foster strong, trust-based relationships across the EWC network, empowering franchisees with the knowledge, tools, and confidence to succeed in local marketing execution.

What Sets You Apart

• A go-getter and a strategic thinker, a subject matter expert in communications who designs and implements innovative and progressive initiatives.
• Strong business acumen. Ability to align development objectives with the overall business strategy of the organization.
• Ability to interact effectively with and influence franchisee and key stakeholders.
• Exceptional written, oral, and interpersonal communication skills required.
• Ability to effectively present and facilitate to/with a diverse audience with confidence and poise.
• Ability to exercise strategic thinking, mature judgment, and creative problem solving.
• Proactive and driven in style.
• Ability to learn quickly and easily adapt to a dynamic environment.
• Strong time management and organizational skills.
• A non-political team player that can quickly establish themselves as a valued member of the EWC team. Collaborates well across all areas of the organization.
• Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC's mission, vision, and values.

Education and Experience

• Bachelor's Degree in Marketing or related field required.
• 4-6 years of experience in marketing/advertising.
• Franchising or multi-unit concept business experience.

*This job is not eligible for US visa sponsorship*

European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.