Lead Analyst-Digital Category Management

Lead Analyst, Digital Category Management

The Lead Analyst, Digital Category Management will lead internal and external research and/or benchmarking, lead review/analyze customer information and other relevant data, conduct analysis, while also guiding the team in communicating insights and recommendations within their assigned area to leadership. The Lead Analyst will track, analyze, report, and lead final key performance metrics to ensure activities within their assigned area are meeting strategic and financial objectives. They will actively create action plans and delegate to address key opportunity areas. The lead analyst will serve as a member of a team of peers and will be expected to help coach and develop/lead less experienced analysts.

In partnership with the Category Manager, manage the digital experience strategy for their assigned Merchandising Division, $100M-$400M annually, via aggregation of insights, competitive intelligence, and data driven recommendations. Produce weekly insights and present to key partners including but not limited to following up on status of cross functional deliverables, discuss any strategic updates, and partner close with online and core merchandising. Regularly present insights and recommendations to cross functional leaders (Dir, DMM, VP) to guide future digital strategies for Lowes.com. Partner with Digital Category Management leadership team, or solely lead, the creation of strategic calendars for MDVs for the upcoming fiscal year and share with cross functional teams so they can use the data when creating their calendars. Partner across the Digital Commerce organization, working closely with leadership at the Director/Sr Director level to drive technological developments that will enhance their respective MDV experience on Lowes.com. Guide Analyst level associates to analyze and leverage customer data, site behaviors, pre/post-transaction data and competitive benchmarking to identify opportunities to improve the Omni-Channel customer experience, including identification of opportunities to improve taxonomy, purchase path (search and navigation), digital content, Search Engine Optimization (SEO) and post-transaction results. Lead data analysis on own when needed or to support the project or team. Lead Analysts towards successful project completion (6 - 10 projects) to deliver goals and partner with Manager to best address developmental and/or coaching opportunities along the way. Provide tactical support specific to in season opportunities to react to near term business trends and drivers. Assist creation of strategic calendars for MDVs for the upcoming fiscal year, align with Category Manager and Category Director, and share with cross functional teams so they can use in creating their calendars.

Minimum Qualifications:

Business Administration, Marketing, Finance, or related field or equivalent years of experience in lieu of education requirement, if applicable.

6-7 years relevant experience.

3-5 years' experience in e-commerce, Omni-Channel merchandising/marketing, Brand or Product Management.

Preferred Skills/Education:

2-3 years Adobe analytics, PowerBI, Google analytics Experience.

Benefits:

401k with up to 4.25% match

Discounted Employee Stock Purchase Plan (15% discount of strike price)

Tuition-Free Education

10-week Maternity/Parental Leave

10% Associate Discount

About Lowe's:

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.