Journey Orchestration Sr Analyst

Journey Orchestration Sr Analyst

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiastsin ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

The Journey Orchestration Sr Analyst supports our automated customer journey and audience builds and execution. This includes critically important and timely customer segmentations, audience activation, testing strategies, reporting and output follow-throughs and QCs.

Youll accomplish this by:

• Impact member KPIs of retention rate, sales per member, new customer growth rate and lapsed member reactivation rate by building and executing targeted marketing campaigns through Ulta Beautys channels: email, website, mobile app, push, sms, and paid media.
• Leverage our robust customer data to execute personalized automated communications, analyze campaign results and provide strategic recommendations to optimize campaigns and customer segment performance.
• Work collaboratively with internal (including Marketing, IT, Product pod) and external partners to prioritize and successfully execute concurrent and timely multi-channel marketing journeys.
• Create, maintain, and optimize audiences for multi-channel campaigns.
• Develops, audits, and executes marketing journeys

• Document processes, workflows, and best practices related to audience building

• Leverage analytical skills to evaluate journey performance, assess profitability impact and recommend program changes when necessary.

Youll accomplish these goals by:

• Bachelors degree in a related field (Marketing / Business / Computer Science)
• 3+ years of related work experience (w/a omni-channel retailer a plus) with a focus on targeted customer marketing
• Experience in marketing campaign "life-cycle" management and marketing analysis
• In-depth knowledge and hands-on experience with CDP capabilities such as Adobe RT-CDP and journey building platforms, such as AJO (Adobe Journey Optimizer) and integrations to a unified customer profile and audience management
• Experience with Agile methodology
• Strong problem-solving skills and aptitude to troubleshoot and resolve technical issues
• Forward thinking, make things happen business approach. Seeks out problems and opportunities for change. Approaches work objectives with a sense of urgency and passion, and a dedication to exceed performance expectations.
• Proven track record of success with metric driven results.
• Advanced analytical and critical thinking skills with an ability to clearly translate results into actionable insights.
• Excellent interpersonal, verbal, and written communication skills.
• Strong organizational skills and strategic thought

The pay range for this position is $66,200.00 - $88,100.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company's bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page.

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beautys own private label. Ulta Beauty also offers a full-service salon in every store featuringhair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.