Global Customer Research Analyst

Job Description

Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren three times per week, at minimum.

The Role

Global Customer Research (GCR) is seeking talented, hard-working individuals to gather, analyze and synthesize the voice of the customer data to inform and impact internal client decisions, which is an essential role to fulfill the value of keeping the customer at the center of everything we do at GM. We are looking for individuals that are driven to understand the "Why's" and identify "Implications" of the data.

What You'll Do

1. Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations following a story-telling approach.
2. Assist research manager in framing the specific learning objectives of the internal stakeholder for primary research.
3. Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.
4. Develop quantitative questionnaires and qualitative discussion guides.
5. Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
6. Identify key insights from data analysis.
7. Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.
8. Build the required purchasing documents and monitor supplier invoices.
9. Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.
10. Duties may include management of a proprietary consumer panel, including annual sample refresh, project queue and timelines, and supplier relationships.

Additional Job Description

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree
• 2-3 years of Market Research or related work experience
• Willingness to ask questions, take initiative and be resourceful.
• Confidence to help guide internal stakeholders through research planning, execution, and insight phases.
• Demonstrated ability to work well in a collaborative team environment.
• Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.
• Excellent interpersonal skills and ability to work well with cross-functional teams.
• Outstanding organizational/project management skills with attention to details.
• Ability to work on multiple projects simultaneously, managing deliverables and deadlines.
• Strong written & oral communication skills; ability to present confidently to senior leadership.
• Understand the principles of AI and use cases in Market Research.

What Will Give You A Competitive Edge (Preferred Qualifications)

• Advanced degree or marketing research-related certifications
• Experience using m-Tab for analyzing syndicated data
• Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory, Text IQ) as well as other DIY survey/sampling tools
• Familiarity with statistical concepts and applications
• Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff
• Familiarity with SQL, Python for combining and analyzing large datasets

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-beingat work and at homeso you can focus on realizing your ambitions.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit.

Accommodations

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