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General Sales Manager - AutoNation Subaru West

AutoNation

Company : AutoNation

Location : Golden, CO, 80401

Posted Date : 13 October 2025

Job Type : Other

Category : Sales

Occupation : Sales Manager

Job Details

Lead the Future of Automotive Retail

The General Sales Manager (GSM) has the opportunity to lead a sales team to create an exceptional experience for customers. This role is responsible for selecting, training, coaching, developing and retaining the very best Sales Managers, Sales Associates and Financial Services professionals for the store and driving a high-level of performance among the sales team to increase market share, achieve targeted unit sales and profit margins while delighting every customer along the way.

At AutoNation, innovation drives everything we dofrom automotive retail to vehicle service to automotive finance. As a Fortune 200 company, we're looking for leaders who are ready to shape the future of automotive retail.

Why You'll Love Working Here

  • National scale with entrepreneurial spirit
  • Inclusive culture and diverse leadership
  • Competitive compensation and benefits
  • Opportunities to make a real impact

What We're Looking For

  • Proven leadership experience
  • Strategic thinking and execution skills
  • Passion for innovation and people development

Day-to-Day Responsibilities

  • Leading yourself and the team in a way that supports AutoNation's Vision and Mission
  • Setting a clear vision and goals for the sales team to achieve targeted performance in new and used vehicle sales, financial services product sales and overall sales profit
  • Engaging and motivating the team to achieve key goals, performance expectations and AutoNation best practice processes
  • Driving the business through a high-level of involvement in the day-to-day operations
  • Managing the negotiation and financing processes with Sales Associates ensuring that customers understand their vehicle purchase options and pricing
  • Leading the Used Vehicle Department including inventory management, merchandising, pricing and the reconditioning process.
  • Appraising vehicles for trade
  • Managing all three areas of customer traffic: Showroom, E-Commerce, and Phones
  • Partnering with General Manager to plan and manage new and used vehicle inventory
  • Assisting in managing controllable expense elements for the New and Used Vehicle Departments
  • Analyzing the business to determine shortfalls and developing action plans to improve performance

Success Metrics

  • The performance of a General Sales Manager is measured by achieving:
  • Targeted unit sales and gross profit
  • Targeted associate retention
  • Targeted customer satisfaction index

Requirements for This Job

  • High school diploma or equivalent
  • Automotive retail management experience
  • Proven leadership ability to recruit, select, train, coach and develop a team
  • Ability to set and achieve targeted goals
  • Ability to drive an exceptional customer experience
  • Demonstrated communication and interpersonal skills
  • Organization and follow-up skills
  • Experience and desire to work with technology
  • Valid in-state driver's license and have and maintain an acceptable, safe driving record

Opportunities for Career Growth

  • General Manager
  • Corporate or Region Operations role

Exciting Benefits and Perks Await You:

  • Competitive compensation and 401k matching
  • Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits
  • Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
  • Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
  • Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

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