Firearms Associate

Firearms Sales Associate

The purpose of a Firearms Sales Associate is to provide exceptional customer service and expertise in firearms and related accessories. Your in-depth knowledge of firearms regulations, safety practices, and product features will contribute to a positive shopping experience for our customers.

Responsibilities include:

Greeting customers with a warm and friendly demeanor as they enter the department, creating a welcoming atmosphere and setting the tone for a positive shopping experience.

Engaging the customer in meaningful conversations to understand their specific needs, preferences, and budget constraints by utilizing our customer engagement model.

Providing expert guidance and unbiased product recommendations to customers based on their individual requirements.

Ensuring compliance with all federal, state, and local laws and regulations pertaining to firearms sales and transfers.

Completing all required firearm compliance training and demonstrating an understanding of the Firearms SOP.

Assisting customers in selecting appropriate ammunition, accessories, and related products.

Maintaining an organized and visually appealing firearms display area, ensuring products are accurately labeled and priced.

Processing transactions accurately and efficiently, handling payments and necessary documentation.

Staying updated on current firearm trends, models, and industry news to provide informed recommendations.

Actively listening to customer concerns, addressing any questions or issues promptly, and providing appropriate resolutions or escalating to the supervisor, if required.

Establishing and maintaining healthy, long-term relationships with customers to generate repeat business and referrals.

Demonstrating the features and benefits of the products, conducting product demonstrations, and explaining technical specifications, as necessary.

Utilizing upselling and cross-selling techniques to maximize sales and increase the average unit per transaction.

Promoting exclusive offers, RK Firearms Plus Protection Plan (RKFPPP), and awareness of the store loyalty program.

Processing special orders, operating the POS register, and resolving return issues as needed.

Contributing to the visual merchandising efforts by zoning product displays, ensuring proper signage, and maintaining a clean, safe, and attractive sales floor during periods when not assisting customers.

Participating in cross-training for flexibility in various departments and responsibilities.

Actively participating in learning initiatives offered such as training programs, workshops, and webinars. Leveraging these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.

Providing friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.

Demonstrating behaviors that exemplify Rural King's Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.

Performing other duties as assigned.

Essential Qualities for Success include:

High school diploma or equivalent; additional education or training in firearms safety is a plus.

Previous experience in firearms sales or a related field is preferred.

Knowledge of federal, state, and local laws and regulations regarding firearms sales and transfers.

Strong interpersonal and communication skills, with the ability to engage customers effectively.

Demonstrated ability to actively listen, ask relevant questions, and provide thorough and articulate responses.

Excellent attention to detail and organizational skills.

Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail.

Proven track record of consistently producing error-free work and meeting quality standards.

Proficiency in using computer systems for transaction processing and record-keeping.

Strong commitment to maintaining a safe and secure shopping environment.

Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.

Physical Requirements include:

Must be able to stand for prolonged periods of time.

Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31-50 pounds intermittently.

Must be able to verbally communicate effectively with others (in-person and via electronic devices).

Must have close visual awareness.

Ability to use a ladder and/or pallet jack.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.