Emerging Publisher Growth Manager, Content-Publishers

Company : Tik Tok
Location : Los Angeles, CA, 90012
Posted Date : 15 September 2025
Job Type : Other
Category : Media & Communications
Occupation : Publisher
Job Details
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team:
TikTok's Emerging Publishers and Content Growth team sits at the intersection of Partnerships, Product and Content to incubate content verticals and grow publishers at scale in order to impact the ecosystem in meaningful ways. The team builds a combination of growth strategies and tactics while identifying workstreams to enhance the Emerging Publisher experience on TikTok by collaborating closely with product and cross-functional teams.
About the Role
The Emerging Publisher Growth Manager will be responsible for enabling high quality content supply by growing a cohort of emerging publishers in specific verticals.
This role is open to LA and NY
Responsibilities
- Identify and manage emerging publishers in high potential content verticals to drive content selection on the platform
- Design, build and implement growth strategies at scale to empower emerging publishers by diving into data and creating dedicated content strategies and playbooks for growth
- Deliver vertical value proposition and drive product and feature adoption to ensure the best publisher experience on the platform
- Ensure Publishers engagement around key initiatives by organising webinars via scaled communication, case-studies and dedicated programs
- Aggregate blockers and translate feedback from publishers into actionable workstreams by collaborating with cross-functional stakeholders notably product teams
Qualifications
Minimum Qualifications
- Highly collaborative attitude and spirit to deliver projects and programs
- Outstanding organisational skills with the ability to work cross functionally with other stakeholder teams
- Exemplary interpersonal, analytical, communication and presentation skills
- Proven understanding of the key requirements to build and scale content strategies
- Leverage data and key metrics to action educational levers and drive supply growth
- The ability to meet deadlines and drive strong execution in a fast-paced environment.
- Problem-solver by ideating and testing different approaches & initiatives
Preferred Qualifications
- Demonstrated experience in building programs, accelerators and strategies to drive Publisher Content at scale
- The ideal candidate has significant experience across Account management, Partner facing roles, Content strategies or Program management
- Preferred previous experience in Film and TV or News
- Proven collaboration with Product teams
- Content platform experience considered a plus
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
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