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eCommerce Product, Fintech and Content Creation Lead - SVP

Citi

Company : Citi

Location : New York, NY, 10001

Posted Date : 11 October 2025

Job Details

Ecommerce Product, Fintech And Content Creation Lead - SVP

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

Citi delivers a superior client experience through innovative product and solution sets that maximize the reach of payment solutions. With its global capabilities and extensive geographic network, Citi is uniquely positioned to capitalize on emerging opportunities in the eCommerce space.

As a Senior Vice President of eCommerce Product, you will be a key leader in a transformative initiative to enhance Citi's eCommerce offerings. You will be an integral member of our Global eCommerce and Banking as a Service (BaaS) team, responsible for the strategy, design, development, and commercialization of innovative digital payments and account solutions. These solutions target two key high-growth client segments: Fintech and Content Creation.

This role demands a deep understanding of the payments landscape, technical proficiency, and strong client engagement skills. The ideal candidate will possess a robust understanding of eCommerce trends, fluency in payments and payments risk dynamics, and compliance risk management, including their impact on market needs and opportunities. In this role, you will collaborate closely across multiple product, sales, risk, and compliance groups, as well as external partners and geographies, to deliver solutions that meet our clients' needs. This role offers a unique opportunity to contribute to the development and delivery of cutting-edge solutions to our clients.

Responsibilities

  • Market Analysis and Opportunity Sizing: Continuously monitor market trends and competitive activity to identify emerging Fintech and Content Creation use cases, revenue opportunities, and areas for innovation.
  • Client Focus: Identify and prioritize client needs and product requirements through close collaboration with sales, clients, and both internal and external partners. Engage top target clients to drive co-creation, origination, and strategic deal structuring.
  • Strategic Prioritization: Define and communicate market and product priorities based on the overall product vision, specific client and market needs, and revenue potential. Ensure alignment among stakeholders.
  • Solution Design & Development: Lead the end-to-end solution design, product development, and ongoing enhancements in collaboration with other product teams, technology, external partners, and other functions, including partnerships, risk, and compliance.
  • Design Risk Assessment and Screening Criteria: Establish criteria for assessing risk and screening new client onboarding within the Fintech and Content Creation industries, as well as for monitoring existing client risks.
  • Commercialization: Drive revenue growth through commercialization programs in close partnership with Sales, Client, and Marketing.
  • Product Enhancement: Drive product enhancements and updates to the product vision/roadmap to maximize client usage and satisfaction and improve overall business outcomes.
  • Revenues and Metrics: Establish targets and metrics in collaboration with Sales; track and monitor against targets.

Qualifications

  • Bachelors degree required, Masters preferred.
  • Extensive payments experience - 8+ years in payments, with a focus on creating embedded payments solutions.
  • Demonstrated experience in product development and product management, with a proven track record of successfully launching new products in a large and complex organization.
  • Deep understanding of the Fintech and Platform business landscape.
  • Understanding of technology, application architecture and APIs.
  • Leadership and Execution - Strong leadership and team-building skills, with the ability to build trust with senior management and partners. Proven ability to foster effective intercompany relationships and deliver results in complex, matrixed environments.
  • Exceptional interpersonal skills with strong ability to influence and build consensus.
  • Adaptability - Comfort and ability to effectively navigate ambiguity, applying ingenuity and creativity to analyze and resolve complex and new challenges.
  • Proven track record of execution and commercialization success.
  • Risk & Compliance Acumen - strong understanding of control frameworks and regulatory compliance.
  • Exceptional organizational, project management, and process management abilities.

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