Director, Strategy (HCP)

Overview

The Director, Strategy defines day-to-day functional management, leadership, and direction to the Strategy team. This person reports into the VP, Strategy and also provides strong cross-functional contribution.

Responsibilities

Key Responsibilities

Knowledge

• Pharma media experience across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)
• Understands the total marketing process and the strategic role of media
• In-depth understanding of the role of media channels in a plan
• Expertise in various media research tools and software
• Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes

Managing & Leading Others

• Responsible for the day-to-day management of the Strategy team
• Supports the VP, Strategy
• Builds trust, models inclusion, and shows respect for all employees
• Works collaboratively with cross-functional teams
• Ability to calmly react to and resolve issues
• Takes accountability for the team’s deliverables
• Provides clear communication on business initiatives and client requests
• Ensures Strategy team is trained on tools and processes
• Ensures new hires are on-boarded and trained
• Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews
• Nurtures and develops lower-level talent on assigned accounts
• Participates in PHM’s interviewing efforts

Strategy & Account Management

• Manages team to consistently, successfully deliver on client and agency requests
• Begins to impact results beyond position and client responsibilities
• Oversees overall media strategy, approach, and plan on each account
• Helps VP, Strategy drives the planning process
• Manages multiple accounts and can transition between them seamlessly
• Provides initial perspectives on media strategies and approaches
• Owns media channel mix and initial budget allocation and rationale
• Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
• Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
• Provides input on deliverables timelines in partnership with cross-functional teams
• Pushes for continuous improvement of self, team, and client deliverables
• Contributes to new business efforts as needed

Client Service

• Builds a day-to-day relationship with appropriate clients on assigned brands
• Conveys passion for clients and their businesses
• Provides input to client to help shape their marketing priorities
• Models outstanding client service for team
• Drives professional standards within team for all written and verbal contact

Requirements

• Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity, Integrity and Respect
• Proven ability to manage people and projects
• Proven ability to earn the respect of clients, internal partners, and peers
• Thinks creatively and acts proactively

Qualifications

• 5-7+ years media planning experience
• 2+ years recent HCP Media Strategy Experience
• 2+ years management experience
• 2+ year of cross-channel media planning experience

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

Compensation Range: $130,000 - $140,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/30/2025

All your information will be kept confidential according to EEO guidelines.

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