Director of Outreach & Engagement

Under the direction of the Executive Director, the Director of Outreach and Engagement (OED) drives census growth by fostering strong community integration and ensuring accurate enrollment of participants into the PACE program. The OED develops and maintains strategic relationships with healthcare providers, businesses, and community organizations, actively engaging in outreach and presenting on PACE services. They oversee the intake and enrollment process, ensuring compliance with state and federal requirements while providing a seamless and supportive transition for participants and families. All efforts align with BoldAge values, PACE principles, and best practices.

ESSESNTIAL DUTIES AND RESPONSIBILITIES:

• Develop and implement the Outreach and Engagement Plan and associated activities.  
• Ensure the incorporation of the organization’s values, mission and promise into the plan 
• Utilize all relevant data related to the service area demographics, competition, past experiences, community needs and national PACE standards to develop effective outreach strategies and intake / enrollment processes 
• Set referral targets for the team based on net growth goals agreed upon through discussions with the Executive Director 
• Include specific weekly, monthly, and annual events and activities into the plan. 
• Include a broad range of targeted organizations, groups, and individuals in outreach activities. 
• Ensure the successful intake and enrollment of participants by developing and department policies and procedures and ensuring compliance with procedures. 
• Establish a “person-centered”approachin all outreach and intake activities that optimizes every encounter with a potential enrollee and referral source.  
• Emphasize a people’s first approach that aims to exceed expectations. 
• Ensure all regulatory requirements related to outreach and intake activities are met. 
• Communicate with, listen to, and interact with participants and their families / caregivers, staff and all stakeholders on a regular basis.  
• Meet and strive to exceed expectations for census enrollment targets. 
• Provide individual and group outreach presentations to potential referral sources.
• Maintain consistent, close contact with existing referral sources.  
• Develop and cultivate new referral sources.  

• Maintain staff accountability for all outreach and intake systems. 
• Maintain detailed referral tracking system, mailing lists and marketing files. 
• Provide regular reports of all outreach and engagement activities as required by the Executive Director. 
• Participate in outreach and intake activities. Plan and coordinate open houses/marketing events  
• Direct, supervise, and evaluate the department staff. 
• Attend staff meetings and in-service training as required.  
• Apply principles of diversity and inclusion and ensure their incorporation into the culture, policies, and practices of the outreach and engagement department. 
• Follow all Policies and Procedures and Occupational Safety and Health Administration (OSHA) safety guidelines. 
• Protect privacy and maintain confidentiality of all company procedures, results and information about employees, participants, and families. 
• Practice Standard precautions and follow appropriate Infection Control procedures. 
• Maintains safe working environment.  
• Participate in and support the Quality Improvement initiatives. 
• Participate in continuing education classes and any required staff and training meetings.    
• Maintain professional affiliations and any required certifications. 
• Perform other duties as required or requested. 

EXPERIENCE, EDUCATION AND CERTIFICATIONS:

• Bachelor’s degree required, master’s degree preferred.
• Professional license and/or certification is preferred (NHA, RN, LSW/MSW, PT, OT, RT, RD).  
• Experience in community outreach, intake, enrollment or marketing preferred. 
• Management experience in a human services organization preferred. 
• 1 year of experience working with a frail or elderly population preferred. If this is not present, training on working with a frail or elderly population will be provided upon hiring (If applicable for the role).   

PRE-EMPLOYMENT REQUIREMENTS:

• Must have reliable transportation, a valid driver's license, and the minimum state required liability auto insurance.    
• Be medically cleared for communicable diseases and have all immunizations up to date before engaging in direct participant contact.    
• Pass a comprehensive criminal background check that may include, but is not limited to, federal and state Medicare/Medicaid exclusion lists, criminal history, education verification, license verification, reference check, and drug screen. 
• Required immunizations