Director of Marketing - Motto Clear Aligners

We are currently seeking a Director of Marketing to spearhead commercial excellence, oversee day-to-day operations, drive growth initiatives, and lead strategic development for our Motto Clear Aligners business. This leader will play a pivotal role in creating meaningful brand experiences and driving engagement for both our patients and internal teams. The Director will oversee all marketing channels, leading the end-to-end customer experience, ensuring a cohesive brand identity delivers on key performance indicators. This position demands a collaborative leader who can ensure operational efficiency while delivering impactful and innovative marketing strategies.

Core Responsibilities:

Overall, the business leader of Motto's growth objectives is responsible for proposing and delivering on omni-channel P&L objectives ,including full funnel, customer experience, and revenue KPIs:

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  Drive revenue growth and efficient patient acquisition while maintaining high levels of patient satisfaction.

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  Owns and evolves the brand strategy and execution across all marketing channels, including the Website, Paid and Organic Media, Social, CRM, PR, and Internal Communications.

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  Develop and refine brand positioning and value proposition, aligning marketing messages with evolving consumer insights and competitive dynamics, strengthening brand equity and competitive differentiation.

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  Design, deliver, and optimize the communication strategy, creating a cohesive and compelling brand voice across digital, social, PR, CRM, and internal communication channels.

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  Establish key performance indicators and reporting metrics to track progress against marketing objectives and optimize marketing efforts.

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  Develop and implement a playbook for integrating marketing and customer experience best practices, establishing our capability to be a leading Clear Aligner provider.

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  Lead the development and execution of the marketing and digital strategy, corresponding tactical business plans, organizational blueprint, and development of required capabilities to succeed.

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  Work closely with finance, ensure sales and profitability targets are on track to quarterly and annual plans; Collaborate with clinical, operational, HR, and COE teams to ensure alignment and support for marketing initiatives.

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  Serve as an internal evangelist, painting a compelling vision for the future and fostering collaboration across the organization.

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  Utilize analytics and consumer insights to evolve brand narrative, optimize the patient journey, and drive continuous improvement in marketing effectiveness.

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Qualifications:

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  Education Level: Bachelor's degree required; MBA strongly preferred.

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  Experience Level: 10+ years of demonstrated digital, e-commerce, and brand marketing experience, with a track record of building and leading high-performance marketing teams.

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  Demonstrated track record for driving growth in multi-unit omni-channel businesses.

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  Demonstrated relationship building, project management and/or agency