Director of Marketing

Director Of Marketing Dellshire Resort

Discover your next career chapter in Wisconsin Dells, the "Waterpark Capital of the World" and home to Dellshire Resort. Nestled in the scenic beauty of Wisconsin's river valleys, Dellshire offers a unique Renaissance-inspired atmosphere paired with modern resort amenities. Just a short drive from major metropolitan areas, this destination combines family-friendly fun with a thriving year-round tourism market. Please take note that the ideal candidate would be on-site; however, hybrid/remote options could be possible (if you are located within a 3-hour drive of the resort).

As Director of Marketing, you will play a pivotal role in shaping and executing strategic marketing initiatives that drive brand awareness, attract new guests, and elevate the overall guest experience. This is a chance to be part of a creative, fast-growing organization that values innovation, collaboration, and excellence. The Director of Marketing will oversee all marketing planning and execution strategies for Dellshire Resort and lead efforts across branding, digital strategy, public relations, social media, and community engagement.

Requirements

Bachelor's degree in Business, Communications, or Marketing preferred

35 years of related marketing experience within hospitality, resort, or tourism industries

Previous resort and/or independent hotel experience strongly preferred

Pre-opening experience a plus

Mastery of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Creative Suite (Illustrator or equivalent)

Strong organizational and project management skills with the ability to manage multiple projects simultaneously

Excellent writing and editing skills

Strong communication and presentation skills

Ability to calculate figures and apply concepts of basic algebra (budgets, percentages, commissions, etc.)

Ability to read, write, and present in one-on-one and group settings with clients, staff, and partners

Qualifications

Proven expertise in Branding Awareness, Positioning, and Social Media strategy

Experience developing Media and Public Relations campaigns

Strong leadership skills with experience supervising or mentoring a team

Ability to produce and approve marketing content across digital, print, and traditional channels

Experience collaborating with agencies and managing vendor relationships

Demonstrated ability to manage marketing budgets, track expenses, and allocate resources effectively

Proficiency in developing and implementing CRM strategies, e-commerce initiatives (SEO, PPC, retargeting), and email campaigns

Experience conducting market research and competitor analysis to shape marketing plans

Skilled in community relations, partnerships, and sponsorship management

Knowledge of web analytics and ability to transform data into actionable strategies

Ability to design and update promotional materials (brochures, sales tools, F&B programming, in-house signage, etc.)

Strong creative thinking and entrepreneurial spirit with a steady, detail-oriented approach

Ability to manage multiple campaigns, launches, and seasonal pushes with consistency and follow-through

Compensation

We offer a highly competitive salary with a comprehensive benefits package.

Why Dellshire Resort?

A leadership opportunity to shape the vision of a distinctive, independent resort in one of the Midwest's top leisure destinations.

A people-first culture built on authentic hospitality, regional pride, and team empowerment.

Competitive compensation package, bonus opportunity, and relocation assistance available.

Compensation Range The compensation for this position is $75,000.00/Yr. - $95,000.00/Yr. based on qualifications and experience.