Director, Digital Analytics

Overview

The Director of Digital Analytics will lead an end-to-end analytics function that drives digital performance and customer experience across Pizza Hut US and supports global initiatives. This role partners with product, design, engineering, and research teams to prioritize what to build, ensures data-informed goals, and drives understanding of growth and engagement levers across the digital ecosystem. The role sits at the intersection of data, product, marketing, and technology, ensuring that analytics moves the business forward.

This leader will oversee a multi-disciplinary team spanning digital analytics and digital analytics engineering. The role requires both technical expertise and business acumen to translate digital, operational, and customer data into insights, strategies, and scalable frameworks that deliver measurable business outcomes.

Key Responsibilities

• Strategic Analytics Leadership: Lead an analytics organization covering Digital, Loyalty & CRM Analytics, and Digital Analytics Engineering. Define the digital analytics strategy for PH US while supporting global scale opportunities. Establish repeatable frameworks, playbooks, and dashboards that drive scalable influence across markets. Drive the Explore → Estimate → Evaluate → Experiment loop, turning raw data into hypotheses and validated learnings.
• Storytelling & Stakeholder Engagement: Serve as an analytics ambassador to senior leadership, franchisees, and cross-functional partners—explaining drivers, opportunities, and tradeoffs. Shape Tech Governance Committee and other executive forums with data-driven narratives. Deliver weekly, monthly, and quarterly executive-ready analytics summaries that tell the story of digital performance and its drivers.
• Analytics Engineering & Instrumentation: Oversee event taxonomy, tagging, SDK instrumentation, and QA processes across web and app platforms. Partner with Engineering to ensure continuity, consistency, and scalability of analytics implementation across markets.
• Capability Building & People Leadership: Lead, coach, and develop a growing team of managers, analysts, and engineers across the US and global hubs. Redesign RACIs to ensure business owners are accountable for outcomes while analytics delivers curated insights. Manage vendor relationships and evaluate MarTech/BI platform costs vs. benefits.

Required Qualifications

• 8+ years of work experience managing analytics teams, collaborating with Product, Engineering & Digital Marketing teams, and guiding data-informed product planning, prioritization, and strategy development.
• Proven experience influencing strategy and driving change across organizational boundaries through clear and compelling communication of data-driven insights and analyses.
• Strong coding experience in one or more data programming languages like Python or R.
• Knowledge of and experience with large cloud-based data platforms such as Snowflake, SQL, GA4 / Amplitude, CDP’s and event-stream architecture.
• Strong product and UX intuition with the ability to spot and quantify friction points in digital journeys.
• Excellent communication skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.

Salary Range: $160,400 – $207,680 annually + bonus eligibility and stock-based compensation. This is the expected salary range for this position. Ultimately, pay will consider location, experience, and other job-related factors.

Job Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Research, Analyst, and Information Technology
• Industries: Restaurants