Digital Optimization Specialist - Remote

Job Description

Grow your career at Cedars-Sinai!

Cedars-Sinai Medical Center has been named to the Honor Roll in U.S. News & World Report's "Best Hospitals " rankings . When you join our team, you'll gain access to our groundbreaking biomedical research facilities and sophisticated medical education programs. We offer learning programs, tuition reimbursement and performance-improvement projects so you can achieve certifications and degrees while gaining the knowledge and experience needed to advance your career.

We take pride in hiring the best, hard-working employees. Our dedicated doctors, nurses and staff reflect the culturally and ethnically diverse community we serve. They are proof of our dedication to creating a dynamic, inclusive environment that fuels innovation and the gold standard of patient care we strive for.

What will you be doing in this role:

The Digital Optimization Specialist will be responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.

• Develop optimization strategies to improve marketing performance across digital channels including web and email.

• Conduct user research to understand consumer behavior, preferences, and conversion barriers in marketing funnels.

• Design and implement A/B tests for landing pages, email campaigns, and marketing touchpoints to improve conversion rates.

• Create testing roadmaps focused on marketing optimization and user experience improvements.

• Partner with web product team on data deep dives to help understand behavior, barriers, and motivations.

• Collaborate with web product, web development, and design teams to implement optimization initiatives.

• Work with the UX research team to gather customer insights that inform marketing strategy.

• Present optimization findings and recommendations to marketing leadership and collaborators.

• Analyze user behavior using tools like Adobe Customer Journey Analytics to inform test hypotheses.

*Approved Remote States: Arizona, California, Colorado, Florida, Georgia, Minnesota, Nevada, Oregon, Texas *****

Qualifications

Experience Requirements:

Three (3) plus years of experience analyzing data, trending and forecasting.

Experience in digital marketing, e-commerce, or SaaS marketing environments.

Experience with Adobe Customer Journey Analytics.

Educational Requirements:

High School Diploma/GED.

Bachelor's degree in Marketing, Engineering, or Statistics. (preferred)

#LI-Remote

Req ID : 11169

Working Title : Digital Optimization Specialist - Remote

Department : Web Strategy

Business Entity : Cedars-Sinai Medical Center

Job Category : Marketing / Communications

Job Specialty : Marketing

Overtime Status : EXEMPT

Primary Shift : Day

Shift Duration : 8 hour

Base Pay : $87,401.60 - $135,470.40

Cedars-Sinai is an EEO employer. Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law.