Dickies: Senior Manager, Social & Influencer Marketing

Sr. Manager, Social Media + Influencer Marketing

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we're ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

Social media is an exciting, rapidly evolving area of the business that this role will have the ability to shape for the Dickies brand. In this role you will manage the primary Dickies social platforms (Instagram, TikTok, Youtube shorts, etc). You will also be integral in shaping the global brand community strategy for the brand.

A day in the life of a Sr. Manager of Social Media + Influencer Marketing at Dickies looks a little like this.

• Set global guidelines for Social best practices for the Dickies brand (look and feel, tone of voice, etc). Meet regularly with the regions to drive synergy and best practices.

• Agency Management: Oversee social agency, advising on content calendar and conversation with follower engagement.

• Creative Briefing: Work closely with the creative team briefing in asset or editing needs for each campaign. Assure that content is relevant to the specific channel and most up to date algorithm preferences on that channel.

• Product Seeding and organic content usage: Seed product / content and gather curated UGC and influencer created assets to drive brand excitement that ladders up to our larger brand objectives

• Meetings and Communication: Be an active participant in meetings for content planning and brand strategy. Work closely with the paid media team on social boosting and meta advertising efforts.

• Brand Safety: Ensure all posts on Dickies social media pages are appropriate and in good taste.

• Performance Reporting: Provide weekly, monthly, and quarterly reports on social media performance, initiatives, and activations.

• Collaboration: Effectively work with cross-functional teams (PR, Merchandising, Marketing, DTC) to align product selection with campaign and seasonal priorities

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8+ years of experience and professional achievements.

• Proven experience in social media management, ideally within the workwear or apparel/footwear industry.

• Understanding of the workwear industry and consumer.

• Strong creative eye and briefing skills.

• Learning mindset, bringing updates on the evolving social media landscape to the LT.

• Excellent and thoughtful communication and organizational skills.

• Ability to work collaboratively with internal teams and external partners.

• Experience in engaging with followers and customers on social media.

• Ability to capture content and experience working with influencers a bonus but not required.

What do we offer you?

At Dickies, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

Now WE have a question for YOU. Are you in?

Hiring Range: $112,400.00 USD - $140,500.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.