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CRUNCH - Fitness Manager

Crunch Fitness

Company : Crunch Fitness

Location : Florence, AL, 35630

Posted Date : 15 September 2025

Job Details

Job Summary

The Personal Training Manager ensures that the club delivers a high quality fitness experience to all members. Responsible for communicating and upholding company standards and leading by example. Ensure that team members consistently execute the basics in punctuality, dress code compliance, friendliness and cleanliness. Hires, trains and develops a strong team of Personal Trainers. Responsible for the successful attainment of department targets, including revenue and member retention. Is the point of reference for fitness expertise within the club.

Span of Control / Organizational Relationship / People Management

Job Scope: 1 club. This position directly manages the following positions inside the club: Assistant Head Coach (if club size warrants), Personal Trainers.

Essential Duties & Responsibilities

The FM is responsible for performing the following activities for the club:

Staffing and Development [40% of time]

Maintain a fully engaged and high performing fitness team that aligns with company values and goals. To achieve this objective, the FM will:

  • Hire develop and manage performance of qualified Personal Trainers
  • Train & develop other staff as needed regarding fitness and supplementation presentations, emphasizing the impact of these on membership retention
  • Conduct weekly (or as-needed) meetings with direct reports to review performance and offer direction, motivation and guidance toward achieving individual and company goals. Offer career growth and advancement opportunities as warranted
  • Manage the Personal Trainer schedule including staying within budgeted non-session hours as submitted to and approved by the CM
  • Mediates club employee relations matters for all club fitness employees
  • Discipline staff under the guidance of your direct supervisor

Fitness Management [40% of time]

Ensure that all club members have access to a highly trained and professional fitness staff able to provide fitness counseling, training and programs within Crunch standards. The PT Manager is responsible for the successful attainment of fitness and supplement revenue goals. To achieve these objectives the PT Manager will:

  • Ensure that all Personal Trainers are delivering high quality programs to their clients
  • Develop weekly work schedules for fitness staff. Ensure that staff properly records their Time & Labor
  • Ensure that staff compile with Time and Labor guidelines, and manage overtime in accordance with company guidelines.
  • Provide member service and support related to fitness servicing issues Assist members and encourage their involvement in fitness services.
  • Ensure accurate administration of Personal Training including usage of dotFIT, measurement tracking, workout programs etc.
  • Responsible for achieving monthly, quarterly and yearly revenue objectives set forth by the Company with regards to personal training services and Supplements
  • Hire, Train and develop new Personal Trainers
  • Regularly train staff on industry updates and teach Personal Trainers to be continually successful to ensure that all clients are trained professionally

Sales and Service [20% of time: club specific]

Participate and provide direct execution support in the fitness area.

Qualifications

Knowledge, Skills & Abilities:

  • Knowledge of Crunch Certified Personal Training Program including program software (dotFIT, ABC/Datatrak, Crunch-U, VFP, Styku, Where applicable).
  • Knowledge of Personal Training technique and program design.
  • Must be able to adjust and operate all club equipment.
  • Experience in coaching/motivating groups.
  • Strong interpersonal & communication skills.
  • Able to generate, maintain & demonstrate a friendly, enthusiastic & positive attitude.
  • Possesses a strong member service focus.
  • Responds professionally to requests and inquires from guests, members and staff.

Education Level:

  • High School Diploma or GED required
  • Bachelor's Degree preferred
  • Current Cardiopulmonary Resuscitation (CPR)

Certifications: (One or more of the following certifications)

American College of Sports Medicine (ACSM)

  • Certified Personal Trainer

American Council on Exercise (ACE)

  • Personal Trainer Certification

The Cooper Institute

  • Personal Trainer Certification

International Fitness Professionals Association (IFPA)

  • Personal Fitness Trainer Certification

National Academy of Sports Medicine (NASM)

  • Certified Personal Trainer
  • Corrective Exercise Specialist (CES)
  • Performance Enhancement Specialist (PES)

National Exercise and Sports Trainers Association (NESTA)

  • Personal Fitness Trainer Certification

National Federation of Professional Trainers (NFPT)

  • Personal Trainer Certification

National Strength and Conditioning Association (NSCA)

  • Certified Personal Trainer
  • Certified Strength and Conditional Specialist (CSCS)

Experience:

  • 1-2 years as a Personal Trainer/Crunch Coach preferred
  • Preferred: Prior management experience in retail/hospitality industry leading 3-10 employees
  • Preferred: Consultative sales experience

Physical Requirements:

  • Ability to work in club office; move about club floors and rooms; review, revise, create club paperwork; communicate with employees, members, and the public
  • Regularly required to demonstrate or explain proper physical fitness activities, techniques and procedures. Regularly required to lift up to 50 pounds
  • Travel: Must be able to travel by car and airplane up to 5% of the time

Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Looking to combine work, fitness and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it's an opportunity to inspire others to reach their fitness goals. Our 'No Judgments' philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Our gyms are packed with the latest state-of-the-art cardio and strength training equipment, weight room, full service locker rooms with showers, tanning booths, HydroMassage bed, and an extensive schedule of Crunch's signature classes including Zumba, BodyWeb with TRX, Yoga Body Sculpt, Belly Butt and Thighs Bootcamp, and more.

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