CRM Strategy & Development Manager (Flex)

CRM Strategy & Development Manager

The CRM Strategy & Development Manager is a business-aligned leader responsible for shaping and executing the Salesforce CRM roadmap in alignment with commercial priorities. This role sits at the intersection of strategy and execution, working closely with cross-functional partners & commercial leadership to ensure the CRM platform delivers scalable, user-centric solutions that drive front-line productivity and sales effectiveness. Operating in close collaboration with technical teams & business teams, the role is execution-oriented, with a strong focus on aligning business needs with CRM capabilities, driving adoption, and enabling data-informed decision making.

Responsibilities

• Define and maintain a comprehensive CRM roadmap that identifies technology requirements and prioritizes initiatives based on long-term vision and return on investment.
• Lead cross-functional collaboration between business and technical teams to ensure CRM capabilities are aligned with evolving commercial needs.
• Drive adoption of CRM tools and features that support data-informed decision-making and operational efficiency.
• Translate business objectives into actionable CRM development plans, ensuring timely delivery and measurable impact.
• Oversee the implementation of strategic initiatives related to CRM innovation, including automation, intelligence, and enablement capabilities.

Preferences

• Proven experience in CRM strategy, development, and execution within a commercial or sales-focused environment.
• Deep understanding of Salesforce Ecosystem/platform capabilities and integration opportunities.
• Experience leading teams or managing vendor relationships to deliver CRM solutions.
• Demonstrated ability to align technology solutions with business goals and drive cross-functional engagement.
• Experience managing complex projects with multiple stakeholders and competing priorities.
• Strong comfort with emerging CRM technologies and trends, including automation, AI-driven insights, and digital sales enablement.
• Experience in establishing data governance practices to ensure accuracy and consistency of CRM data.
• Salesforce Certifications of interest (Admin 101, Admin 201, Platform Strategy Designed, PD1, Platform App Builder, AI Associate, Sales Cloud Consultant).
• Candidate is ideally based in Atlanta, GA.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,560/year to $197,460/year. Pay is based on several factors including but not limited to, market location and may vary depending on job-related knowledge, skills, and education/training and a candidate's work experience. Hired applicants may be eligible for annual short-term and/or long-term incentive compensation programs depending on the level of the position. Payments under these annual programs are not guaranteed and are dependent upon a variety of factors including, but not limited to, individual performance, business unit performance, and/or the company's performance. Hired applicants may be eligible for Medical/prescription drug coverage, Dental coverage, Vision coverage, Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, Basic and Supplemental Life Insurance & Accidental Death and Dismemberment, Disability Income Protection Plan, Employee Assistance Program, 401(k) retirement program, Vacation, Paid Holidays and Personal time, Paid Sick and Family and Medical Leave time as required by law, and Discounted Employee Stock Purchase Program.

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.