Creative Director, Social

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

At lululemon, creativity is our movement. We lead with curiosity, courage, and intention - designing experiences that inspire people to move, feel, and live fully.

We're looking for a Global Social Creative Director to bring lululemon's voice and vision to life across every social channel. This role sits at the intersection of sport, style, and culture - translating the energy of performance and the spirit of mindfulness into stories that move people. You'll help shape how the brand shows up in the world - visually, emotionally, and meaningfully - connecting creativity and community at every touchpoint.

core responsibilities

• Lead the Creative Vision for Social: Define and evolve lululemon's global social creative direction - from large-scale campaigns to the everyday moments that build community and culture.
• Bring Stories and Community to Life: Concept and direct elevated, performance-driven, and style-forward content that celebrates our product, people, and purpose.
• Inspire Through Style: Lead shoots and creative development that fuse design and performance, framing lululemon through a modern lifestyle and movement lens.
• Build and Shape Culture: Translate trends across sport, fashion, art, and wellness into ideas that resonate deeply with our guests and reflect the world we live in.
• Mentor and Elevate Talent: Guide a team of designers, writers, and storytellers - fostering collaboration, innovation, and creative excellence.
• Collaborate Across Functions: Partner closely with Brand, Product, and Community teams to ensure every story connects back to lululemon's larger narrative with authenticity and intention.
• Innovate for Impact: Explore emerging platforms and creative technologies to expand how lululemon's aesthetic, purpose, and point of view come to life.
• Create Lasting Influence: Build culturally resonant content franchises that strengthen lululemon's identity as a category creator - distinctive, ownable, and undeniably alive.

qualifications

• Have a deep background in fashion editorial
• Know what makes engagement sing in Tik Tok and Instagram and what work is not only channel appropriate but also leading rather than following in the category.
• A visionary creative leader with deep experience in sport, fashion, and lifestyle - and an editorial eye for what's next.
• Equally strategic and instinctual - you balance creative intuition with a clear sense of impact and purpose.
• Skilled in art direction, visual storytelling, and tone of voice across social and digital platforms.
• Experienced directing shoots, collaborating with creators, and crafting content that feels human, aspirational, and on brand.
• Deeply connected to culture, community, and digital trends - with a pulse on where movement, creativity, and design are headed.
• An inspiring, inclusive leader who thrives in a fast-paced, collaborative environment.
• Passionate about purpose-driven creativity that sparks emotion, builds connection, and moves culture forward.
• 10+ years of experience in social media, entertainment, or related creative industries.
• Expertise across global social platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
• Proven ability to craft editorial and campaign content for fashion and sport, with a strong understanding of brand storytelling.
• Hands-on experience producing both high-concept and lo-fi, native social content.
• Strong creative instincts in visual design, photography, motion, and copy.
• Excellent communication and collaboration skills across teams and time zones.
• Trend fluency: staying ahead of emerging cultural, digital, and creative shifts.
• Experience in creator and influencer strategy, with an understanding of community-driven storytelling.
• Ability to manage budgets, timelines, and multiple projects simultaneously with precision and creativity.
• Analytical mindset - able to measure creative impact and apply insights to evolve storytelling strategies.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes
Immigration support is potentially available for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $157,400-206,600 USD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and office-based work is necessary and important for this role. Work is performed onsite, 5 days a week, depending on role requirements.

#LI-Onsite