Associate Director, Iberdomide Marketing - Madison, NJ

Associate Director, Iberdomide Marketing - Madison, NJ

Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

The Role Bristol Myers Squibb is looking to recruit a permanent Senior Manager, Analytical Engineer. Our Team: The Global Product Development and Supply (GPS) Analytics & AI Enablement (A&AIE) team within Business Insights and Technology (BI&T) partners with the Bristol Myers Squibb GPS organization to support data models for all functions within GPS. The team focuses on creating and maintaining the core GPS data layer to enable data models to support answering key business questions that will drive prioritized business decisions using advanced analytics and data science.

The GPS organization at Bristol Myers Squibb supports drug development from discovery through commercialization and distribution to patients. Their scope includes portfolio strategy, manufacturing and distribution, network strategy, brand analytics, drug substance, drug product, and analytical development for small molecules, biologics, and cell therapy assets.

Position Summary: The Associate Director, Iberdomide marketing will play a critical role in supporting the execution and assisting in the development of brand strategies to drive the success of iberdomide, a top priority asset for BMS in multiple myeloma. This role primarily focuses on launch execution, including personal and non-personal tactics, media planning, targeting and involvement in launch strategy.

Key Responsibilities:

• Assist in the development and execution of strategic marketing initiatives to maximize Iberdomide's commercial success.
• Assist in the development of brand positioning, messaging, and customer segmentation tactics specifically for MM.
• Collaborate with cross-functional teams to ensure aligned and efficient execution of tactics aligned to strategy.
• Support the implementation of the go-to-market strategy for Iberdomide.
• Execute HCP engagement, market education initiatives, and sales force readiness activities
• Coordinate closely with medical affairs and regulatory teams on scientific communications and thought leader engagement.
• Partner with market access teams to support reimbursement and payer strategies execution.
• Support market research and competitive analysis to inform executional tactics.
• Monitor and report on competitive threats within the MM treatment landscape.
• Leverage data analytics and customer insights to optimize executional efforts.
• Work closely with sales, market access, regulatory, and medical affairs teams to execute marketing initiatives.
• Develop and deliver targeted field materials, training programs, and digital marketing campaigns.
• Manage external partners, including agencies and vendors, ensuring high-quality execution of marketing programs.
• Track key performance indicators (KPIs) and marketing effectiveness.
• Provide execution-focused analysis and recommendations leadership.
• Manage project timelines, budgets, and resources for effective execution.

Compensation Overview: Madison - Giralda - NJ - US: $164,990 - $199,933 The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.