Associate Director, GI Marketing - HCC

Associate Director Us Gi Marketing Hepatocellular Carcinoma (Hcc)

Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

The Associate Director, Hcc Marketing will play a critical role in driving the recent launch and supporting the development and execution of brand strategies to drive success of Opdivo+yervoy in Hcc. Specifically, this individual would utilize data and insights to assess market potential, identify key opportunities/barriers, translate insights into an ambitious and actionable strategy, develop Hcp resources, and effectively execute tactical plans with cross-matrix partners.

Key Responsibilities

• Support the development and execution of strategic marketing initiatives to maximize commercial success.
• Contribute to brand positioning, messaging, and customer segmentation to strengthen competitive differentiation.
• Partner with cross-functional teams to ensure alignment and seamless execution of lifecycle strategies.
• Work with the matrix to plan market research and competitive analysis to identify trends, challenges, and opportunities.
• Monitor competitive market recommend strategic responses.
• Leverage data analytics and customer insights to optimize brand strategy and execution.
• Work closely with sales, market access, regulatory, and medical affairs teams to align marketing initiatives with broader commercial goals.
• Support the development of field materials, training programs, and digital marketing campaigns.
• Engage with external partners, including agencies and vendors, to ensure high-quality execution of marketing programs.
• Track key performance indicators (Kpis) and analyze marketing effectiveness.
• Provide business insights and recommendations to the director and senior leadership.
• Manage project timelines, budgets, and resources to ensure efficient execution of marketing initiatives.

Key Qualifications and Experience

• Bachelor's degree in marketing, business, life sciences, or related field (mba preferred).
• Minimum 5 years of experience in pharmaceutical marketing, brand management, or lifecycle management (oncology experience is an asset).
• Strong analytical skills with the ability to translate market insights into actionable strategies.
• Proven ability to work cross-functionally and manage multiple priorities in a dynamic environment.
• Excellent communication, organizational, and project management skills.
• Experience in hematology or oncology pharmaceutical marketing.
• Familiarity with digital marketing trends, omnichannel engagement, and customer-centric strategies.
• Experience in utilizing primary and secondary market research to inform strategy.
• Strong financial acumen with experience in budget management.

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation overview: Princeton - nj - us: $164,990 - $199,933. The starting compensation range(s) for this role are listed above for a full-time employee (fte) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.