Assistant Director (Digital Strategy)

Position Details

Posting Title: Assistant Director (Digital Strategy)

Job Category: URA-AFT Administrative

Department: R-Comm

Overview

Rutgers, The State University of New Jersey, is a leading national research university and the State of New Jersey's preeminent, comprehensive public institution of higher education. As one of the largest employers in the State of New Jersey, Rutgers University is committed not only to the students and the State that we serve, but also to the faculty and staff who work on our campuses.

For two consecutive years, Rutgers is ranked on Forbes' list of America’s Best Large Employers. Rutgers holds #64 of 500 employers and is the #1 New Jersey employer on the publication's 2023 list. Rutgers' commitment to its employees includes maintaining and fostering a safe, diverse, and respectful workplace environment, creating employment opportunities for our nation's military veterans, and ensuring accessibility and accommodation for individuals with disabilities.

Posting Summary

Rutgers, The State University of New Jersey, is seeking an Assistant Director (Digital Strategy) for the Rutgers Communications and Marketing (R-Comm) department.

Among the key duties of this position are the following:

• Manages priority website design and redesign projects within the unit's portfolio.
• Manages processes and schedules to liaise with internal constituents and externally with vendors to ensure streamlined processes for all projects.
• Manages client engagement and project adaptation.
• Ensures client acceptance and a plan for maintaining sites and content.
• Assists in preparing budget requests and business cases for digital initiatives.
• Manages analytics tracking and performance optimization of websites (load times, SEO, and accessibility).
• Builds and maintains dashboards for web KPIs, creating reports and curating insights to recommend strategies that enhance overall website performance.
• Trains and supports campus content owners on the CMS, digital tools, and best practices.
• Maintains and enforces web standards, style guides, and editorial processes.
• Conceptualizes, researches, and executes projects and initiatives requiring a high degree of sophistication and depth of knowledge to promote both Rutgers New Brunswick and Rutgers Health brands.
• Works directly in content management systems and other tools to create, update, and maintain webpages while editing own work and work of the team.

Qualifications

Minimum Education and Experience

• Bachelor's degree in digital marketing, communications, or related field, or an equivalent combination of education and/or experience that demonstrates knowledge, skill, and understanding of website management and publishing and digital reporting.
• A minimum of five years of managing and publishing websites in higher education.

Certifications/Licenses

Required Knowledge, Skills, and Abilities

• Organized and detail-oriented with strong planning, project management, and problem-solving skills.
• Deep understanding of the complexities of a large university's organizational structure, mission, and strategic priorities.
• Demonstrated practical experience, ability, and/or qualification in digital engagement and the principles of online communications.
• Ability to create and adapt strategy, platforms, and content to a variety of audiences.
• Ability to work collaboratively in a team environment and get along with diverse personalities while being able to handle multiple competing priorities.
• Ability to work confidently, diplomatically, and decisively under stress with senior administrators, faculty, students, staff, and others both internally and externally.
• Must have Drupal CMS training.
• Familiarity with audio/video production, and a solid knowledge of the digital media landscape. Experience utilizing digital platforms to communicate complex information successfully.
• Experience using the Adobe Suite and analytics programs to produce analytics reports.
• Ability to work effectively under pressure of deadlines.

Preferred Qualifications

• Master's degree (MBA or related field).
• Advanced experience and knowledge of managing digital communications issues within a large and complex organization.
• Experience in higher education or large organizational environments.
• Familiarity with advanced analytics, AI tools, and CRM systems.
• Certification in project management (PMP, Agile).

Equipment Utilized

• Primarily office-based with extensive use of computers and digital platforms.

Special Conditions

• Some evening and weekend work is required.
• Occasional intercampus travel is required.
• Occasional travel for conferences, training, or vendor meetings may be required.

Posting Details

Posting Number: 25ST1993

Posting Open Date: 09/22/2025

Regional Campus: Rutgers University-New Brunswick

Home Location Campus: Busch (RU-New Brunswick)

City: Piscataway

State: NJ

Additional Information

Pre-employment Screenings: All offers of employment are contingent upon successful completion of all pre-employment screenings.

Immunization Requirements: Under Policy 100.3.1 Immunization Policy for Covered Individuals, if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless exemption is granted. Failure to provide proof or obtain an exemption may result in rescission of an offer or disciplinary action.

Affirmative Action/Equal Employment Opportunity Statement: It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of protected characteristics. For details, see the Non-Discrimination Statement at