Apple TV+ Series Social Lead - Drama Series

Apple TV+ Series Social Lead - Drama Series

Culver City, California, United States

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced, and how we think. To create products that serve everyone, we believe in including everyone. You are an extraordinary leader who is highly plugged into the internet and popular culture. You keep your finger on the pulse of conversation across entertainment, pop culture and brands. You know what it means to listen, participate, and spark thoughtful discussions with fans. You are a seasoned storyteller and creative visionary with a cutting edge understanding of internet, memes, and zeitgeist content who can also demonstrate real ROI. As a part of the broader Apple TV+ Marketing Organization, our team's purpose is to build big fandoms and love for our brand, titles, talent, and our fans.

Your role will consist of managing social goals, plans and creative in a cross-functional title team. The Social Media Lead is responsible for drama series campaign strategies inclusive of: target audience, social creative and owned/earned distribution with paid opportunities. You'll drive innovation in social and strive for creative excellence across all titles and assets. Be responsible for launching key marketing assets across social. Use internal and external social analytics to inform strategy and iterate on creativity and innovation. You'll be responsible for the full suite of content to support a title across the totality of the planned social ecosystem for the duration of a campaign. Manage the social campaign and creative strategy across internal and external creative partners and agencies. The Social Media Lead will develop and report against key initiatives and success metrics in order to drive the business. Ensuring brand consistency in marketing, messaging, and creative by working with the various internal and external partners. You'll provide training and mentorship to individual lines of business. Monitor competitor activity and ensure brand safety. You'll work with marketing teams across the business to educate and integrate social media with all marketing efforts. Develop content marketing and distribution strategies with key partners. This position will lead communication with international marketing leads on social marketing strategy. You will work with the central Apple Marketing and Communications teams to ensure alignment with company-wide best practices and policies.

Minimum Qualifications:

• 7-10 years working on broad, multi-platform marketing campaigns and delivering world-class campaigns with big impact (reach and engagement)
• 7-10 years of social media and campaign management, publishing, writing and content creation required (brand or agency).
• Proven experience working within the Entertainment industry and/or highly consumer-centric brands with success in the social space
• Fluent in Social Media best practices. You know what works across various social platforms and experience in multi-channel distribution efforts

Preferred Qualifications:

• Excellent communicator, strategist and creative
• Highly driven self-starter who is proactive, has a good sense of prioritization and ability to move large amounts of work in a fast-paced environment.
• Pioneering spirit and highly collaborative - loves working with others and isn't afraid to lead or follow or to take smart risks and judgement calls to push high-impact work forward.
• Experience working directly with talent and creators and is skilled in pitching and presenting and reading the room.
• Experience leveraging social analytics and utilizing publishing tools.
• Experience using data and intuition to make smart content that gets people talking.
• Cross-functionally excellent. Able to build strong relationships and work across a highly matrixed organization.
• Thrives in a changing environment

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $139,800 and $210,800, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.