Account Director, Loyalty Program Engagement Strategist

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview

The Account Director will be responsible for developing customer interaction strategies, collaborating with marketing, data, and product teams to enhance programs, and improving initiatives based on performance and feedback.

Responsibilities

• Strategy & Design: Develop and implement integrated member engagement tactics and programs that align with business and brand goals.
• Data Analysis: Analyze customer data and feedback to gain insights into customer behavior, identify trends, and pinpoint opportunities for program enhancement.
• Program Optimization: Continuously optimize loyalty program features, rewards, promotions, and touchpoints to maximize customer satisfaction and drive repeat business.
• Cross-Functional Collaboration: Work closely with marketing, data, product, and other departments to ensure seamless integration of loyalty programs with overall business objectives.
• Campaign Management: Partner with the execution teams on the development of campaigns and initiatives that promote program engagement, reduce churn, and improve customer lifetime value.
• Program Improvement: Recommend and implement communication enhancements based on customer feedback, performance data, and competitive analysis.

Qualifications

• Education: A bachelor's degree in Marketing, Business Administration, or a related field.
• Experience: Prior experience in customer loyalty, CRM, or related marketing roles is preferred.
• Technical Skills: Proficient in Microsoft Office and/or Google Suite.
• Communication Skills: Excellent written and verbal communication skills are essential for crafting compelling messages and collaborating effectively.
• Organizational Skills: Strong organizational, planning, and project management skills are needed to manage multiple communication initiatives.
• Analytical Skills: The ability to analyze communication data and identify actionable insights is important for optimizing outreach.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119,510 to $188,025 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.