Vice President, Marketing and Data Science

Company Description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Job Description

Responsible for designing, building, and delivering advanced data science and marketing science solutions in Publicis’s CoreAI platform(s) to support the agency’s global media engagement relationship with Mars, Inc. (“Mars”). This role will be a critical driver both of technical innovation and effective delivery of advanced analytic solutions. Specifically in the areas of connected measurement, outcomes/KPI forecasting, experimental designs at the strategic segments and geo levels, and optimization across all brand & performance media investments.

This role combines experience in applied marketing science and media strategy activation with deep expertise in best-of-breed advanced modeling capabilities to guide the implementation of ML/AI-based solutions. Activities and focus are media investment planning, efficient experimental designs, holistic marketing and advertising measurement and optimization at the customer cohort and geographic levels. The role will integrate data, analytics, and technology to deliver innovative analytic capabilities for Marketing Science functions that enhance the Publicis CoreAI marketplace offering and clients’ business outcomes.

Responsibilities

• Partnering with CoreAI analytic leadership and