Vans: Associate Media Marketing

Paid Media Associate

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So, before we get to the job details, take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people who think and live "Off the Wall," Vans just may be the place for you.

A day in the life of a Paid Media Associate at Vans looks a little like this.

As the Paid Media Associate, you will work directly with the North America Paid Media team in the planning and execution of integrated paid media. You will collaborate with key team members on eCommerce and Marketing to align on business goals and priorities. You will be responsible for set up and optimization of digital media campaigns on social, search, shopping, and affiliate, with support from our media agency partners. This role will report into the head of Paid Media.

Let's break down that day-in-the-life a bit more.

• Media Strategy Execution: Assist in the execution of media strategies by supporting the planning and buying process. Help with the setup and monitoring of media campaigns across various channels and ensure all campaign assets are correctly implemented, and deadlines are met.
• Performance Analysis and Optimization: Collect and organize data related to media campaign performance. Assist in preparing performance reports and presentations. Support the Manager in identifying areas for optimization and implementing changes to improve campaign outcomes.
• Cross Functional Collaboration: You will help schedule and organize meetings and communication between the media team and marketing teams to align on seasonal campaigns and product priorities. With strong administrative skills, you'll help prepare meeting materials, take detailed notes and follow up on action items. You will also assist in managing relationships with external partners and agencies to ensure smooth execution of media plans.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3-5 years of related experience and professional achievements.

The foundation skills you will need in this position are:

• 3-5 years of direct-to-consumer performance media experience
• Hands-on experience with Google Ads, Google Merchant Center, Microsoft Ads, Meta Ads Manager, TikTok, Snapchat, Pinterest
• Affiliate marketing experience i.e. referral links, influencers, etc.
• Ability to navigate and interpret reporting tools like Google Analytics, Looker Studio, Datorama

There are also a few skills that are not required but preferred.

• Experience with lifestyle apparel/footwear brand is a plus
• Understanding of Canadian market is a plus
• Experience and interest in brand media and marketing
• Amazon or marketplace marketing experience

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

Now WE have a question for YOU.

Are you in?

Hiring Range: $71,712.00 USD - $89,640.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.