Sr Advisor-Digital Marketing

Digital Marketing Strategy Manager

Position Overview: Responsible for strategic leadership, oversight and management of the strategies and execution related to digital marketing channels in support of the company's product and service portfolio.

Essential Job Duties/Responsibilities:

• Design, implement, and execute marketing strategies within digital channels (primarily, but not limited to, search and email strategy).
• Works in a leadership capacity partnering with marketing technology experts, data scientists, and vendors to plan, launch, and optimize campaigns within the channel to maximize ROI.
• Participates in test planning measurement and other analytical functions.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Comply with all applicable laws/regulations, as well as company policies/procedures.
• Perform other duties as required.

Qualifications:

• Bachelor's degree in Marketing, Finance, Computer Science, Engineering or related field required.
• Six (6) years of experience required in digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
• Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
• Technical acumen.
• Strong collaboration, communications and analysis skills.

Working Conditions:

None

Preferred Qualifications:

Pay Transparency:

Pay:

Additional Details:

FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.