Specialist, Retail & Acquisition Marketing Strategy

Marketing Specialist

The Marketing Specialist plays a critical role in supporting the planning and execution of Marketing strategies for Used Vehicle Retail, Used Vehicle Acquisition, and Used Vehicle Wholesale areas of the business. This role skews heavily towards execution, ensuring that Marketing plans and initiatives are implemented with precision, deadlines are met, and that field teams receive consistent support. The ideal candidate is detail-oriented, proactive, and thrives in a fast-paced environment where operational excellence drives business performance.

Responsibilities:

• Campaign & Plan Execution
• Assist in the production and rollout of the Monthly Operating Plan (MOP).
• Coordinate the development and execution of promotional campaigns, including campaign set-up, creative trafficking, and reporting.
• Support post-campaign analysis, gathering insights to refine and improve future efforts.
• Maintain up-to-date marketing calendars and ensure alignment across Retail, WBYC, and Auction business lines.
• Field & Stakeholder Support
• Serve as a point of contact for inbound field marketing requests.
• Collaborate with Field Marketing teams to ensure timely response and delivery of marketing assets.
• Support acquisition, add-point, and divestiture activities with appropriate marketing operations.
• Testing, Analysis & Optimization
• Partner with the strategy team on offer testing and pilot programs, helping coordinate execution and track results.
• Compile data and performance metrics to provide actionable insights.
• Assist in maintaining reporting dashboards to monitor performance against business goals.
• Change Management & Process Improvement
• Participate in weekly huddles, cross-functional meetings, and team discussions.
• Support the implementation of new tools, systems, and processes designed to improve efficiency and effectiveness.
• Provide feedback and recommendations to streamline marketing workflows.
• Special Projects
• Take ownership of ad hoc projects assigned by leadership.
• Assist with presentations, executive reporting, and other strategic initiatives as needed.

Qualifications:

• Experience: 13 years of Marketing or Advertising, ideally in automotive, retail, or another fast-paced consumer-facing industry.
• Education: Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Team Player: Comfortable working cross-functionally and managing stakeholder needs.
• Critical Thinker: Analytical mindset with a passion for problem-solving and continuous improvement.
• Structured & Organized: Strong organizational and time-management skills; ability to manage multiple priorities.
• Strong Communication: Excellent written and verbal communication skills, with strong attention to detail.

Physical Requirements: Light travel (up to several days per year) Standard office environment

Exciting Benefits and Perks Await You:

• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.