Social Media Manager

Our client is currently seeking a Social Media Manager .

This position is onsite in Peabody, MA, with occasional travel across MA.

Qualifications

This role is ideal for someone with a digital agency background who thrives in a fast-paced environment, can generate C-level reports showcasing campaign performance, and is eager to advance their career.

• Bachelor's degree in marketing or a related field
• 3-5 years of experience in B2C digital marketing, preferably in the aesthetics, health, or wellness industry

Specific Responsibilities

1. Content Creation

• Create engaging imagery, videos, written content, infographics, polls, and other materials to drive online conversations and conversions.

• Plan, manage, and execute organic social media campaigns on Facebook, Instagram, YouTube, and TikTok.
• Engage with followers, respond to inquiries, and foster community relationships.
• Monitor trends and adjust strategies to maximize engagement.
• Generate insights and new ideas to grow followers and engagement.
• Analyze performance metrics and prepare reports on campaign effectiveness.

• Develop hyper-local campaigns using a multi-channel approach to support brand awareness and lead generation.
• Assist with promotional efforts like referral programs, loyalty incentives, in-clinic specials, and business referrals.
• Track ROI of seasonal or local campaigns and refine strategies accordingly.

• Collaborate with internal and external resources to craft compelling local content.
• Assist with influencer selection and management.
• Support initiatives across all PESO channels and customer lifecycle stages.
• Work with the CMO on awareness and lead generation plans adaptable to various locations.
• Prepare reports and derive insights to guide marketing strategies.
• Perform other duties as assigned.

Specific Requirements

• Bachelor's degree in marketing or a related field
• 3-5 years of experience in B2C digital marketing, preferably in aesthetics, health, or wellness
• Proven success in social media marketing with a strong campaign portfolio
• Experience with Meta platforms (Facebook and Instagram)
• Creative, data-driven marketing mindset
• Passion for storytelling through visual content
• In-depth knowledge of Meta platforms
• Experience with social media scheduling tools like Later
• Ability to run digital campaigns and generate performance reports
• Strong relationship management skills
• Excellent proofreading and attention to detail, with familiarity in modern MarTech tools
• Proficiency with Adobe Creative Suite (Photoshop, Premiere Pro)
• Experience with HubSpot CRM and influencer marketing is a plus
• Knowledge of GA4 analytics and reporting is a plus
• Strong organizational skills for managing multiple projects