Social Media Coordinator, Lids & Ebbets Partnership

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US and abroad. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Lululemon, and Mitchell & Ness. In addition to our wide assortment, we are the industry leader in on demand customization.

We currently operate 1,300+ brick and mortar locations, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and the two largest MLB franchises, via our Yankees & Dodgers Clubhouse stores. Lids have built partnerships and collaborations with iconic global brands including Marvel/Disney, Playboy, Travis Scott’s Cactus Jack, and Post Malone, creating a community where fans, fashion, and culture collide.

General Position Summary

We are seeking a dynamic and organized Social Media Coordinator to manage and execute social media strategies for both Lids and Ebbets. This role is split 50% on each brand, focusing on content creation, community engagement, merchandise merchandising, influencer outreach, and coordination of product photography and inventory. The ideal candidate will possess strong communication skills, a good eye for merchandising, and experience in social media strategy and influencer marketing.

Principle Duties and Responsibilities

Ebbets (50%)

• Brief copywriters and graphic designers with key messages for web, email, and social media content (organic & paid), setting timelines and deadlines to ensure timely delivery.
• Develop and implement organic social media strategies and messaging; create, publish, and monitor content across platforms.
• Engage with commenters and messengers to foster community and brand loyalty.
• Merchandise e-commerce collections to highlight new arrivals and best sellers effectively.
• Seeding key product releases to targeted audiences: identify targets, reach out with brand and capsule information, secure sizing and addresses, and coordinate with distribution centers for shipments.
• Coordinate timing for sample delivery and pickup for e-commerce photography shoots.
• Perform daily quality control (QC) of the website, ensuring proper tagging, filtering, and merchandising of products.
• Collaborate with the distribution center (DC) on inventory receipt, style updates, and timely publishing of new product styles.

Lids (50%)

• Support influencer collaborations (identify and reach) to improve brand visibility, aiming to increase long-term store traffic and awareness.
• Coordinate influencer product seeding efforts along with Ops and Merchandising.
• Create compelling copy for product and promotional content.
• Help analyze social content performance across platforms to ensure engagement rate benchmarks are being surpassed.
• Assist in developing strategies to boost overall brand reach and engagement.

Job Required Knowledge & Skills

• Proven experience in social media management, content creation, and influencer outreach.
• Strong copywriting skills and familiarity with social media platforms’ best practices.
• Ability to coordinate multiple projects, meet deadlines, and manage timelines.
• Knowledge of e-commerce merchandising and product photography coordination a plus.
• Excellent communication and community engagement skills.
• Passion for apparel, streetwear, and influencer marketing is preferred.