Social Media Community Manager & Content Publisher (Freelance)

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

This is an immediate 3+ month freelance engagement to start ASAP. Freelancers will be considered for contract extension as well as conversion to fulltime based on performance and budget.

We’re looking for a Community Manager & Content Publisher (aka Social Analyst) to join our growing Social Content & Engagement Strategy discipline at Razorfish. In this role, you’ll be embedded with a leading global streaming platform client — home to award-winning originals, fan-favorite series, documentaries, and blockbuster films.

This is a unique opportunity to sit at the intersection of culture, fandom, and storytelling. You’ll help manage a vibrant community of more than 50 million fans across TikTok, Instagram, YouTube, Meta, and X; publishing platform-native content, sparking meaningful conversations, and leveraging insights to make every post smarter than the last.

If you’re passionate about social media, fluent in digital culture, and eager to contribute both creatively and analytically, this is the role for you.

Responsibilities

Community & Engagement:

• Lead day-to-day community management across 9+ brand channels.

• Monitor conversations, identify engagement opportunities, and authentically connect with fans to increase reach and positive sentiment.

• Support crisis management protocols, escalating issues as needed to ensure brand safety.

• Collaborate with stakeholders and, with manager guidance, communicate directly with talent and representatives when capturing content.

Content Creation and Publishing:

• Publish error-free posts across social platforms, ensuring correct tagging, grammar, and optimization.

• QC all content pre- and post-publish to maintain brand standards.

• Manage social calendars and log assets via Monday.com.

• Create simple video and photo edits to fulfill campaign needs and bring content to life.

• Write compelling, on-brand copy tailored to each platform.

Creative Campaign Support:

• Support content development during launches, premieres, and cultural tentpoles.

• Contribute input on creative briefs and campaign concepts under manager guidance.

• Pitch creative concepts that align with brand tone, fandom culture, and campaign strategies.

• Write engaging, on-brand post copy tailored to each platform.

• Consistently participate in team brainstorms, offering trend-aware ideas.

Analytics & Insights:

• Partner with Insights team to develop reports on sentiment, share of voice, and audience reception.

• Use social listening tools to identify conversation trends, cultural moments, and optimization opportunities.

• Apply learnings to continuously improve engagement strategies and content development.

Qualifications

• 2–4 years of experience in social media, community management, or content strategy (entertainment, media, or agency background preferred).

• Deep knowledge of TikTok, Instagram, YouTube Shorts, Meta, and X including trends, formats, and fan behaviors.

• Strong understanding of social platform strategy with ability to implement it on a post-by-post level.

• Proficiency with social publishing and analytics tools (Sprout, Sprinklr, ListenFirst, Netbase/Quid, Monday.com).

• Basic content creation skills (simple photo and video editing).

• Excellent written and verbal communication skills with a knack for engaging, on-brand copy.

• Flexible schedule and willingness to support nights/weekends for premieres and cultural moments.

Additional information

At Publicis Groupe, we offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $34.00 - $46.00/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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