Senior Strategist, Media

Senior Strategist

This role is categorized as hybrid. This means the successful candidate is expected to report to Warren GM Global Technical Center three times per week, at minimum [or other frequency dictated by the business if more than 3 days].

The Role

As a Senior Strategist in MAS, you will lead strategic initiatives that drive media performance insights across GM's marketing ecosystem. You will partner with MSI, Media, CRM, and Brand teams to develop and execute measurement frameworks, synthesize cross-channel analytics, and deliver actionable insights that inform campaign strategy and investment decisions.

This role requires a blend of analytical rigor, strategic thinking, and cross-functional collaboration to elevate GM's media effectiveness and storytelling capabilities.

What You'll Do

• Media Performance Strategy: Independently mine media analytics to uncover performance trends, conversion drivers, and optimization opportunities across channels including Display, Search, Social, and Video.
• Measurement Frameworks: Build and evolve methodologies for media measurement, including HVB, Quality, Conversion, and CIB modeling. Ensure data integrity and tagging standards are upheld.
• Cross-Team Collaboration: Partner with MSI, GMR, EDAI, and GMIT to integrate media insights into broader campaign narratives and scorecard ecosystems.
• Campaign Reporting: Lead monthly and ad hoc reporting on media KPIs, funnel performance, and site engagement. Translate data into strategic recommendations for brand and dealer teams.
• Creative & Equity Insights: Embed creative taxonomy and brand power metrics into MMM storytelling. Support creative inclusion in divisional and cross-channel analysis.
• Strategic Storytelling: Deliver compelling presentations and dashboards that align with business objectives and influence senior stakeholders.
• Leadership & Mentorship: Guide junior strategists and analysts, fostering best practices in media measurement and strategic planning.

Your Skills & Abilities (Required Qualifications)

• Education: Bachelor's degree in Marketing, Business Analytics, Communications, or a related field. A Master's degree is preferred.
• 5+ years in media strategy, marketing analytics, MMM, attribution modeling or performance measurement.
• Deep expertise in media analytics platforms (Adobe Analytics, Google Analytics), ad tech, and/or MarTech.
• Proficiency in SQL is essential for querying and managing databases effectively.
• The ability to create and manage dashboards using Power BI is crucial for visualizing data and insights.
• The ability to communicate complex data insights in a clear and compelling manner is vital.
• Able to communicate highly technical concepts to non-technical audiences.
• The role requires a curious and creative mindset to explore new ways of analyzing and interpreting data.
• Experience working with media and creative agencies on planning, budgeting, and campaign optimization

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Experience with creative measurement, brand equity analysis, and demand space activation.
• Experience with media strategy in the auto industry and/or large CPGs
• Knowledge of Python can be beneficial for data analysis and automation tasks.
• Experience with Azure and Databricks can enhance data processing and analysis capabilities.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Compensation:

• The expected base compensation for this role is: $85,100- $135,900. Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.).

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

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All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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