Senior Media Associate (Hybrid) - Tristate area

Senior Media Associate (Hybrid) - Tristate Area

At DICK'S SPORTING GOODS, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world's greatest sports team, apply to join our team today!

OVERVIEW:

Job Duties and Responsibilities:

Media Operations & Execution:

Assist in overseeing media campaign workflows, ensuring seamless execution from planning to launch for assigned campaigns.

Support the Media Strategist to ensure the media agency provides ad specs, trafficking instructions, asset clearance, assets rights and approvals for assigned campaigns.

Troubleshoot campaign discrepancies, tagging issues, and data tracking challenges with the agency or internal teams.

Track and provide approved creative rotation and schedules to key stakeholders for assigned campaigns.

Oversee digital tracking such as feed management, tagging, landing pages, URL, correct ad specs, and trafficking for each campaign.

Apply brand safety rules and monitor fraud exposure by partner.

Work with data team to manage 1P data uploads and activation for media partners.

Identify opportunities for process optimization and/or automation; work with Media Strategist to elevate recommendations to Media Director where relevant.

Media Measurement:

Partner with the measurement team to ensure campaigns are tracked and managed for measurement.

Support the Media Strategist in developing regular campaign reporting including pulse reports, wrap reports and one-off measurement requests.

Understand campaign business objectives and media benchmarks. Help with analyzing campaign performance and providing relevant insights.

Support with the development of monthly business updates and QBR materials as-needed.

QUALIFICATIONS:

Bachelor's Degree in Marketing, Communication, Advertising

3-5 years experience in Media Buying, Digital Media, Account Management

Microsoft Outlook

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Excellent written & verbal communication skills

Self-Starter

Detailed Oriented

Problem Solver

Strong Collaboration Skills

Process Management