Senior Campaign Associate, Paid Social

Company description

Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments.

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.

Overview

The Campaign Manager is in charge of planning and delivering campaigns for a designated client. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and social platform campaign management experience, strong analytical and communication skills, and prior experience with active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign

• Complete, manage, and optimize online media campaigns and programs for agency clients (e.g. auction based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations

• Lead campaign setup from beginning tactical stages to ensure timely launches

• Develop, grow, and maintain relationships with internal and external collaborators through exceptional client service

• Formulate proposals for new client opportunities

• Lead the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

• Partner with Analytics team on campaign measurement reporting and insights generation

• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

• Work with media partners to ensure accurate platform implementation

• Troubleshoot issues on all pre-production and live campaigns

• Supervise campaign QA process

• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable

• Lead and assist in coaching, managing, and educating Campaign Specialists, helping to support campaigns

• Attend client meetings, as needed

• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

• Bachelor’s Degree

• Must have 1 year of experience in social campaign management/optimization, or digital media operations

• Understanding of key social platform (i.e. Meta, TikTok) paid media activation capabilities

• Proficiency in Microsoft Office solutions

• Strong analytical thinking and mathematical skills

• Excellent communication and writing skills

• Strong project management skills

• Strong desire to contribute to a team

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.

Compensation Range: $49,305 - $64,400 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/10/2025.