JobsUSASenior Analyst, Precision
Company : Publicis Groupe
Location : Chicago, IL, 60290
Posted Date : 15 September 2025
Job Details
Overview
Senior Analyst, Precision at Publicis Groupe
Digitas’ world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.
Company Description
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris (FR ) and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."
What You’ll Do
As Senior Analyst , you’ll be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations based on data analysis/trends and provide input in the construction of client decks and status documentation. You will also provide guidance and assist in training analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You’ll also work to redesign the digital media landscape and collaborate with a team of industry leaders.
Responsibilities
- Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
- Developing and maintaining strong relationships with platform and publisher partners and assisting analysts in management of publisher/platform relationships
- Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization
- Assisting in the development of client-facing campaign performance reports
- Contributing to the assessment of media offerings and the formulation of proposals for new opportunities
- Managing Prisma campaign setup, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Trafficking campaign tags into platform environments
- Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance
- Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
- Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
- Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
- Be strategic partner to offshore resources and be the point of contact for questions
Qualifications
- 2-4 years of digital ad experience, at an advertising agency, publisher, or ad tech provider
- Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, TheTradeDesk, or similar buying platforms
- Strong data management/analytical skills — able to find the story in the data and present it clearly
- Strong knowledge of DSP platforms and active campaign optimization experience
- The ability to organize and manage detailed work
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills—you’re poised, precise, and kind when relating to others
- A four-year college degree
- Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent, including medical coverage, dental, vision, disability, 401K, parental and family care leave, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process, please contact All your information will be kept confidential according to EEO guidelines.
Compensation Range: $59,850 - $82,740 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on skills, qualifications, and experience, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system, and may qualify for participation in our 401(k) plan after eligibility criteria are met. For regular roles, medical coverage, dental, vision, disability, 401k, and paid time off are offered. The application deadline for this job posting is 10/1/2025.
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