JobsUSAPT Marketing Specialist
Company : Visiting Angels
Location : Acton, MA, 01720
Posted Date : 15 September 2025
Job Details
Marketing Specialist
Visiting Angels is looking for a Marketing Specialist to join our team in our Acton, MA office. The Marketing Specialist is responsible for generating business from referral sources to meet agency growth and revenue goals.
The ideal person for this position has a dynamic personality and is passionate about sales and marketing. This candidate should have previous relevant experience and be interested in creating great relationships throughout the communities we service. Schedule: Monday-Friday, 20-25 hours/week.
Responsibilities
- Develop and execute marketing plans
- Establish contacts and communicate regularly with those target audiences.
- Conduct Care Coordination Meetings to set clients up for services
- Maintain our Social Media accounts and work closely with our SEO and Website Optimizer.
- Organize and attend events beneficial for building referral sources.
- Evaluate marketing ideas and campaigns for effectiveness.
- Conduct market research to ensure we are competitive with rates/pricing.
- Source Caregiver candidates within the community by building relationships with referral sources
- Conduct presentations in the community
- Work with the Director of Operations to ensure that the print and online presence of the company is up-to-date and effective.
- Report marketing data, market trends, forecasts, and potential new referral sources during weekly staff meetings.
- Work collaboratively with key team members to understand recruitment needs and existing recruitment market environment.
- Understand major competitors, wage and benefit offerings, and use that knowledge to differentiate business as the employer of choice.
- Maintain professionalism and serve as a strong representative to uphold the business brand, reputation and culture.
- Build and maintain relationships with healthcare-related schools and colleges, local community businesses, faith-based establishments, and other pertinent recruitment sources.
- Additional duties and tasks as assigned.
Requirements
- Valid driver's license and car insurance.
- Degree in Business, Communications, or a related field (preferred)
- Experience with public speaking with demonstrated presentation skills.
- Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, scheduling systems and other healthcare industry-related software.
- Demonstrate ability to work well with a team and independently.
- Ability to form relationships and maintain rapport with community resources.
- Ability to listen and communicate clearly, fluently and diplomatically both orally and in writing.
- Ability to remain flexible, resilient, calm and maintain a sense of humor in all situations.
- Present a well-groomed image that reflects the professionalism of the business.
- Ability to plan, organize, prioritize, delegate and accurately complete work activities within deadlines while managing interruptions.
- Ability to generate goodwill for Agency with clients, their family members and referral sources. Demonstrate a strong commitment to client service excellence.
- Ability to lawfully work in the U.S.
- Home care or elder care experience preferred.
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