Programmatic Ad Marketing Analyst

Client: Well-Known Media/Advertising Organization
Role: Programmatic Marketing Analyst
Salary: $55,000 - $60,000/annually Benefits
Location: Phoenix, Arizona - *1 day a week on-site (Tuesdays)*
Hours: 9:00am - 5:00pm EST
***Google Analytics is a plus but must have some analytical skills and a passion for the field
The Position
This position is responsible for yield management activities using Freewheel and other possible sources of inventory, liaising with the business development team to ensure partner agreements are being executed appropriately and managing campaigns to profitability goals. This team will also add insight into any campaign management issues. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges.
As a member of our team, you will:

• Budget Management: Manage programmatic advertising budgets, allocating funds effectively across campaigns and ensuring cost efficiency.
• Stay up to date with industry trends and changes in the programmatic advertising landscape, making recommendations for adaptation as needed.

POSITION DUTIES
Pre sales

• Assist Planning team; building plans and adding inventory sources
• Approving Planning docs for client quotes
• Assisting with onboarding of new providers
• Assigning to content categories and approving eligibility of inventory against delivery

Post sales

• Review each deal against demand for appropriate starting CPM
• Optimize rates on each deal line against demand to ensure proper Yield is maintained on each buy
• Optimize between deals, review delivery and determine how much can be shifted from one deal ID to another
• Optimize each Order by adding additional deal ID's and adding spend against them with corresponding price points
• Review supply sources between each server and determine when it best to move existing demand to FW
• Assist with optimizations for Attribution metrics
• Give AdOps team assistance where needed in optimizing remaining KPI's

??????? Analytics

• Run all reporting for delivery metrics against supply sources
• Review all recommended bids and bid rates to analyze marketplace and make recommendations for better performance
• Report on all new inventory sources to CSM Team
• Help to analyze margins against the entire DSP, give recommendations for improving

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal .
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
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Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies.

• California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here .
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Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:

• the individual's skill sets, experience and training;
• licensure and certification requirements;
• office location and other geographic considerations;
• other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.