Mgr-Performance Marketing

Lead Paid Acquisition Strategy

Position Overview:

Lead paid acquisition strategy and execution across digital channels to drive qualified lead generation and customer acquisition at scale.

Essential Functions/Job Duties:

1. Select, lead, educate, develop and motivate a staff of employees

2. Develop and execute paid media strategies across Google Ads, social platforms, and display advertising to drive qualified lead generation.

3. Provide strategic oversight of multi-million-dollar advertising budget optimization for maximum ROAS performance.

4. Maintain leadership of A/B testing programs for ad creative, landing pages, and audience targeting optimization.

5. Establish collaboration frameworks with analytics team on attribution modeling and performance tracking methodologies.

6. Drive continuous learning and adaptation to platform updates, new features, and industry best practices.

7. Manage strategic relationships with external agencies and vendor partners for campaign execution and optimization.

8. Implement performance measurement and reporting systems to track campaign effectiveness and ROI.

9. Comply with all applicable laws/regulations, as well as company policies/procedures.

10. Perform other assignments (or duties) as required.

Qualifications:

Bachelor's degree in marketing, Business, Management or equivalent work experience

Five (5) years' Performance Marketing and/or equivalent role such as Growth Marketing or Lead Gen

Experience managing people and marketing teams

Expertise in Google Ads, Facebook Ads, LinkedIn Ads

Strong analytical skills and proficiency in analytics tools

Experience with marketing attribution and measurement

Working Conditions:

Must be able to travel

Preferred Qualifications:

Pay Transparency:

Pay:

Additional Details:

FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.

If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please call 800-888-8252 or e-mail at ADAAssistance@freight.fedex.com