Marketing Specialist, University Partnerships

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Marketing Specialist, University Partnerships

Job Title

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

About KNA University Partners (KUP)
KNA Marketing - University Partners vision is to reinvent and lead the market for pre-college enrichment programs by providing students with the best college- and career-focused educational experiences in partnership with the worlds most respected and innovative universities. We inspire students everywhere to build futures out of their passions by providing exceptional learning experiences along the path to college and career.

Role Description
The Marketing Specialist is responsible for executing multi/omnichannel marketing campaigns that raise awareness, build relationships, and convert and retain customers for our university partners. S/he will also be responsible for the implementation of all marketing efforts within UP. A successful candidate will be a highly-organized team player who can clearly communicate and collaborate across internal and external teams to implement marketing campaigns that optimize ROI and user experience.
Key Responsibilities:

• Execute customized, integrated multi-channel marketing plans that create awareness, drive traffic, and convert customers. Marketing channels include but are not limited to: email/CRM; digital advertising across social, search, and display platforms; SEO content; social media and influencers; print.

• Build and manage marketing calendars and translate calendars into action plans.

• Manage day-to-day marketing activities across partnerships, working closely with internal, partner, and vendor teams to execute plans.

• Own the project management system including creating custom workflows, adjusting ad hoc schedules as needed, and assigning talent to task

• Manage the Campaign Kick-Off Meetings and ensure on-time delivery of all deliverables

• Develop/maintain strong relationships with key stakeholders

• Bridge the gap between strategy and execution

Minimum Qualifications:

• Bachelor Degree with a focus in Marketing

• 3+ Years of experience

• Ability to work effectively across a variety of internal and external teams with varying work styles and stakeholders of all levels

• Ability to collaborate effectively across the team to ensure projects are completed in a timely manner

• Enjoys working in a dynamic, fast-paced environment in which work is often non-routine and priorities, projects, and stakeholders shift frequently.

• Exceptionally strong attention to detail, organization, project, and time management skills.

• Ability to get things done

• Strong verbal and written communication

Other Knowledge, Skills, or Abilities:

• PMP or Project Management Skills preferred, not required

• Some experience with all marketing channels (email, social, etc.)

We offer a competitive benefits package including:
Remote work providing flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility starts day-1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
And so much more!
#LI-Remote

For full-time positions, Kaplan has two Salary Grades, this position is Salary Grade A: $31,200 to $78,600. Actual compensation for this role is determined by several factors including but not limited to job level, candidate's skills, experience, and education, among other factors determined by the business.

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At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible. And we have a comprehensive benefits package, learn more about our benefits here .

Diversity & Inclusion Statement :

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer andall qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex.We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities.Learn more about our culture here .

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug-free workplace and complies with applicable laws.

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Kaplan, Inc. is a global educational services company, with about 10,000 employees and operations in 26 countries. We serve 1.2 million students each year and partner with about 4,000 educational institutions and 13,000 corporations across the world. Kaplan is the largest subsidiary of Graham Holdings Company (NYSE: GHC).

Across its 85-year history, first as a pioneer of the test prep industry, then as an early online education leader, and now as a global education provider, Kaplan has been recognized for expanding educational access and improving student outcomes through innovative uses of technology, instructional design, and learning science. Weve been recognized as a Top Workplace for Innovators and Brands That Matter (Fast Company); and as one of Americas Top 100 employers (Forbes).

Kaplans US-based businesses provide individuals, educational institutions, businesses and governments a broad array of services, supporting our students and partners to meet their diverse and evolving needs throughout their educational and professional journeys. Among the services provided are test preparation, coaching and advising, performance training, industry credentialing, and university support services, online enablement, analytics, and marketing. The test preparation and professional products are offered in the market under our brand names such as Kaplan, Kaplan Financial Education, Kaplan Schweser, PPI, College for Financial Planning, and Manhattan Prep. Headquartered in Fort Lauderdale, FL, employees who support Kaplans North America division work primarily remotely across the US and in our corporate campus in Bengaluru, India.

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