Marketing Senior Analyst - Pharmacy and Immunizations

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

At CVS Health, we are a health care innovation company focused on helping people on their path to better health, and we are looking for innovative marketers who think big, push boundaries to drive business results, and keep the consumer at the center of everything we do. You’ll be part of our Pharmacy & Consumer Wellness retail marketing team.

This position will report into the Senior Marketing Manager – Pharmacy and Immunizations.

Description

The Marketing Senior Analyst is responsible for supporting a variety of initiatives to help acquire new customers, increase engagement with existing customers and drive enterprise value. In this role the Senior Analyst will be responsible for owned marketing channel development, execution, review processes, measurement and reporting. The ideal candidate is a self-starter, highly organized and excels in a fast-paced environment.

Responsibilities include but are not limited to –

• Assists in the development and execution of marketing strategies, leveraging data to inform consumer facing messages that will drive awareness, consideration and preference.

• Conducts market research to gather insights on healthcare industry trends, customer preferences, and competitive landscape.

• Support marketing plan development and execution in partnership with internal teams including digital, creative, in-store experience, and operations.

• Tactics include email, website optimization, search engine marketing (SEM), search engine optimization (SEO), social, direct mail, in-store, and more. Must deliver work that is on-time, on-budget, and on-strategy.

• Oversee email campaign execution and reporting, delivering insights to improve targeting, response rates, and downstream impact.

• Manage .com digital content execution, ensuring accuracy, compliance, and alignment with brand messaging and seasonal updates.

• Analyzes and interprets marketing data to evaluate the effectiveness of marketing campaigns and initiatives.

• Lead Adobe Analytics reporting to monitor campaign effectiveness, user engagement and conversion trends, delivering reports and presentations to communicate key findings, performance metrics, and recommendations to stakeholders and senior management.

• Serve as budget owner for Immunization Marketing Initiatives, ensuring fiscal alignment with strategic priorities and manage end-to-end financial process.

• Assist in managing the creative tracker to ensure timely asset delivery, maintain version control

• Develop and maintain a seasonal creative showcase that centralizes all campaign assets across channels and tactics, ensuring visibility, consistency, and alignment.

• Maintain competitive analysis on a seasonal cadence to monitor market activity, identify emerging trends, and inform strategic pivots

• Acts as an independent self-starter but can also collaborate across internal and external teams.

• Identifies areas of opportunity with a solutions-oriented mindset and has the tenacity to approach campaign pivots with a sense of urgency.

Required Qualifications

• 2+ years in a marketing role with experience and knowledge of email, direct mail, digital, social channels, etc.

• 3+ years of relevant marketing experience

Preferred Qualifications

• Experience in retail marketing

• Experience working on fully integrated marketing campaigns

• A customer-first mindset that inspires the in-store and online customer experience

• Strong time management and organizational skills with a proven ability to manage multiple projects simultaneously.

• Ability to partner and manage cross-functional relationships with teams like creative, media, legal, finance, etc.

• Strong analytical skills, the ability to quickly identify trends in data, and recommend actionable next steps.

• Excellent written and verbal communication skills, particularly the ability to convey information in an accessible, concise, and clear manner.

• Able to work independently with analytical and critical thinking skills.

• Experience and proficiency with PowerPoint, Excel, Outlook, Word.

• Familiarity with project workflow management tools (e.g. Workfront) and analytic/reporting tools (e.g. Adobe Analytics or Tableau)

Education

Bachelor’s degree or equivalent (HS Diploma + 4 years of relevant experience) required

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$46,988.00 - $112,200.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan .

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit

We anticipate the application window for this opening will close on: 11/21/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.